Santiago Merino, José María La Medida en Marketing. [Teaching Resource] (Unpublished)
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Official URL: http:eprints.ucm.es/11232/
Abstract
Tipos de información y su medición. Concepto de medida. Proceso de medida. Escalas de medida.
| Item Type: | Teaching Resource |
|---|---|
| Uncontrolled Keywords: | Transparencias de clase sobre el tema |
| Subjects: | Sciences > Statistics > Social sciences research Sciences > Statistics > Commercial research Social sciences > Economics > Marketing Social sciences > Sociology > Social research Social sciences > Economics > Industrial management |
| ID Code: | 11232 |
| Deposited On: | 15 Oct 2010 12:31 |
| Last Modified: | 15 Oct 2010 12:31 |
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