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La Medida en Marketing

Santiago Merino, José María La Medida en Marketing. [Teaching Resource] (Unpublished)

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Official URL: http:eprints.ucm.es/11232/

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Abstract

Tipos de información y su medición. Concepto de medida. Proceso de medida. Escalas de medida.


Item Type:Teaching Resource
Uncontrolled Keywords:Transparencias de clase sobre el tema
Subjects:Sciences > Statistics > Social sciences research
Sciences > Statistics > Commercial research
Social sciences > Economics > Marketing
Social sciences > Sociology > Social research
Social sciences > Economics > Industrial management
ID Code:11232
Deposited On:15 Oct 2010 10:31
Last Modified:06 Feb 2014 08:59

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