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Efectos de la comunicación en los destinos turísticos. Propùesta de modelo

Ortega Martínez, Enrique and Rodríguez Herraez, Beatriz (2012) Efectos de la comunicación en los destinos turísticos. Propùesta de modelo. In Creando nuevas oportunidades en un entorno de incertidumbre. ESIC Editorial, Pozuelo de Alarcón (Madrid), pp. 1-13. ISBN 978-84-7356-853-1

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Abstract

En este trabajo se desarrolla un modelo conceptual sobre los efectos de la información-comunicación en los destinos turísticos. Muchas decisiones de los turistas, como alquiler de coches, cenas, actividades de entretenimiento y atracciones, compras y otras, juegan un importante papel en los destinos. Las Destination Management Organizations (DMOs), los Convention Visitors Bureaus (CVBs) y las oficinas de turismo tienen la importante misión de desarrollar una estrategia de comunicación que asegure que los turistas podrán vivir experiencias en sus visitas. El modelo puede ayudar a los investigadores y a los gestores de los destinos a comprender los efectos de la información-comunicación en los destinos.


Item Type:Book Section
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PUBLICACIÓN EN CD

Uncontrolled Keywords:Convention Visitors Bureaus (CVBs), Toma de decisión, Destination Management Organizations (DMOs), Información turística, Comunicación en los destinos.
Subjects:Social sciences > Economics > Tourism
ID Code:15761
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Deposited On:29 Jun 2012 09:23
Last Modified:29 Jun 2012 09:23

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