Universidad Complutense de Madrid
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Consumer Behavior: Mobile Recruiting Apps

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Aguilar Pérez, Ana Mercedes (2014) Consumer Behavior: Mobile Recruiting Apps. [Trabajo fin de Grado]

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URL Oficial: http://eprints.ucm.es/27374



Resumen

Throughout this paper the reader will find a description about how the internet has evolved during the last years focused on how it has profited time saving in many ways, focusing specially in job seeking apps. It has been determined, as well, how the user behaves through the internet and what for are the most commonly apps in their devices for.
The focus of this research is getting to know as thoroughly as possible what the main appealing factors of this sector are in order to identify the possible weaknesses that prevent this sector from reaching its maximum potential.
In order to gain insight about the actual businesses and customers, in the descriptive part of this research project, questionnaires have been made to 50 people to obtain information directly from the user. This descriptive part has its basis in the exploratory one that gives insight about the situation of mobile recruiting platforms and how companies are still lagging behind concerning recruitment through new technologies. One of the main findings of this research is that costumers really appreciate the fact that job seeking apps keep things simple and fast, in order to take profit
from them and make the most of their spare time looking for a job.


Tipo de documento:Trabajo fin de Grado
Directores (o tutores):
NombreEmail del director (o tutor)
Avello, Maria
Palabras clave:Mobile; APPS; Concumer.
Materias:Ciencias Sociales > Economía > Administración de empresas
Título de Grado:Grado en Administración y Dirección de Empresas
Código ID:27374
Depositado:17 Nov 2014 13:12
Última Modificación:20 Nov 2014 09:34

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