Universidad Complutense de Madrid
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Number of items: 7.

Abril Barrie, Carmen (2009) Análisis de la innovación de marcas de distribuidor y de su influencia en la aceptación de productos nuevos de gran consumo en España. [Thesis]

Ronda, Lorena and Valor, Carmen and Abril Barrie, Carmen (2018) Are they willing to work for you? An employee-centric view to employer brand attractiveness. Journal of Product and Brand Management, 27 (5). pp. 573-596. ISSN 1061-0421

Abril Barrie, Carmen and Sánchez Herrera, Joaquín and Recio Naranjo, Teresa (2018) Does Wall Street love sports sponsorship? Stock market reactions to the announcement of global official sponsorships. Journal of Advertising Research, 58 (3). pp. 297-310. ISSN 0021-8499

Gavilan, Diana and Avello Iturriagagoitia, Maria and Abril Barrie, Carmen and Fernández Lores, Susana (2016) El móvil como herramienta de interacción alumno-profesor, en el aula, hacia el aprendizaje profundo (deep learning). [Proyecto de Innovación Docente]

Abril Barrie, Carmen and Rodríguez Cánovas, Belén (2016) Marketing mix effects on private labels brand equity. European Journal of Management and Business Economics, 25 . pp. 168-175. ISSN 2444-8451

Gavilan, Diana and Avello Iturriagagoitia, María and Abril Barrie, Carmen (2014) The mediating role of mental imagery in mobile advertising. International Journal of Information Management, 34 (1). pp. 457-464. ISSN 0268-4012

Abril Barrie, Carmen and Sánchez, Joaquín (2016) Will they return? Getting private label consumers to come back: Price, promotion, and new product effects. Journal of Retailing and Consumer Services, 31 . pp. 109-116. ISSN 0969-6989

This list was generated on Wed Nov 25 10:12:36 2020 CET.