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Influence of The Beatles' musical rhetoric in jingles and advertising

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Alvarez Ruiz, Antón (2013) Influence of The Beatles' musical rhetoric in jingles and advertising. Icono 14, 11 (1). pp. 139-161. ISSN 1697 - 8293

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Official URL: http://www.icono14.net/ojs/index.php/icono14




Abstract

This article explores the way in which advertising jingles have been influenced by the music of The Beatles. For this purpose, descriptive, comparative and diachronic methodology was used.
After briefly studying the history and importance of advertising jingles, we have analyzed some of the characteristics of The Beatles’ songs and their similarities to advertising jingles.
The article also studies the solely musical theme recorded by the Beatles in their professional career for advertising purposes.


Item Type:Article
Uncontrolled Keywords:Beatles and advertising, Jingles and pop music, Music and advertising
Subjects:Humanities > Music > Composers
Social sciences > Information science > Audio-visual communication
Social sciences > Information science > Communication research
Social sciences > Sociology > Social movements
Social sciences > Information science > Advertising
Humanities > Music > Sound recording industry
Social sciences > Sociology > Popular culture
Social sciences > Sociology > Social research
Social sciences > Information science > Radio
Social sciences > Information science > Communication
ID Code:24091
Deposited On:13 Jan 2014 09:31
Last Modified:07 Feb 2014 11:12

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