Universidad Complutense de Madrid
E-Prints Complutense

Internationalisation process and forms of market penetration: a dynamic proposal

Impacto

Downloads

Downloads per month over past year



Alonso Rodríguez, José Antonio (1994) Internationalisation process and forms of market penetration: a dynamic proposal. [ Documentos de Trabajo de la Facultad de Ciencias Económicas y Empresariales; nº 10, 1994, ISSN: 2255-5471 ]

[img]
Preview
PDF
Creative Commons Attribution Non-commercial Share Alike.

1MB

Official URL: http://eprints.ucm.es/26357/




Abstract

The reality of international markets has undergone important transformations in the last two decades. The growing level of interrelationship existing among national economies, the prominent role acquired by more dynamic sources of competitive advantage, the obligatory use of more complex mechanisms of competition or the alterations occurring in the forms of organisation of business activities are some of the most outstanding changes. This is a broad and intensive mutation affecting the company and its environment. As a consequence, new criteria, approaches and instruments have to be applied to the analysis of those emerging realities, to gain a greater insight into their meaning.


Item Type:Working Paper or Technical Report
Uncontrolled Keywords:Internacionalización de la economía.
Subjects:Social sciences > Economics > Commerce
Social sciences > Economics > World economy
Series Name:Documentos de Trabajo de la Facultad de Ciencias Económicas y Empresariales
Volume:1994
Number:10
ID Code:26357
Deposited On:23 Jul 2014 11:14
Last Modified:23 Jul 2014 11:14

Origin of downloads

Repository Staff Only: item control page