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Terroriem as a strategic challenge for business: Crisis of management in the German rail travel industry

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2011
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The present paper studies the strategic challenge that the terrorist threat represents to business, analyzing the procedure by which this risk could be efficiently embedded into a firm´s general strategic management. This is done firstly from a theoretical point of view, analyzing how firms should deal with the risk of a terrorist attack. This is achieved through the integration of crisis management into a company´s strategic management. We complement this with an empirical analysis consisting of expertinterviews to the leading firms of the German railway industry. These results underpin our theoretical framework.
El presente documento estudia el reto estratégico que la amenaza terrorista supone para las empresas, analizando la manera en la que este riesgo puede ser imbricado en la gestión estratégica general de las compañías. Primeramente estudiamos esta cuestión desde un punto de vista teórico, analizando alternativamente el riesgo que el terrorismo supone para la actividad empresarial y el diseño de supuestos de gestión de crisis derivados de esta amenaza. En segundo lugar, completamos el anterior análisis teórico, estudiando en profundidad las medidas adoptadas por el sector del transporte ferroviario alemán a este respecto, partiendo de un amplio conjunto de entrevistas de expertos realizadas con los responsables de la gestión estratégica de estas compañías. Los resultados de este análisis empírico vienen a confirmar plenamente nuestros planteamientos teóricos.
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Administración de empresas , Crisis económicas , Desarrollo económico , Economía pública , Estructura económica
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5311 Organización y Dirección de Empresas , 5307.06 Fluctuaciones Económicas , 5307.03 Modelos y Teorías del desarrollo Económico , 5307.04 Estudios del desarrollo Económico
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