Publication: Comunicación y visibilidad institucional: el trabajo comunicativo en los institutos nacionales de investigación agropecuaria de Centro América
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2016-06-17
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Universidad Complutense de Madrid
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Abstract
Centro América tiene más de 44.6 millones de habitantes, de estos la mitad es pobre y un poco más de un cuarto (26.8%) vive en extrema pobreza, siendo más afectados los del área rural que básicamente se dedican a la agricultura. El reto de incrementar la productividad agropecuaria y asegurar la alimentación de esta población lo enfrentan los Institutos Nacionales de Investigación Agropecuaria, (INIA), que entre sus dependencias en la estructura organizacional para su intervención cuentan con una dependencia encargada de la Comunicación. El principal objetivo de esta tesis es conocer el estado de la comunicación en los INIA de Centro América, mediante una metodología de investigación que busca dar cumplimiento a los objetivos específicos de analizar la estructura organizacional, el contenido de los sitios web, los productos comunicativos y la integración de la organización con la actividad de los comunicadores para proponer un modelo de comunicación institucional que optimice los recursos y articule eficientemente estas instituciones con las sociedades...
NOTA 520 8 Central America has more than 44.6 million habitants. Half of them are poor and one quarter live in extreme poverty. The most affected ones are those who live in rural areas and make their living from agriculture. The challenge to increase the agricultural productivity and food security for this population is faced by the National Institute of Agriculture Investigation (NIAI) which, among its operative organizational structure, has a communication branch. The main objective of this thesis is to know the status of communication in the Central American NIAI's. This will be done through an investigation methodology in order to reach an organizational structure analysis. This analysis will look into the websites content, the communication products. It will also look at the integration of the institution with the communicator’s activities in order to propose an institutional communication model that optimizes their knowledge and resources. A model that effectively communicates with the societies they serve...
NOTA 520 8 Central America has more than 44.6 million habitants. Half of them are poor and one quarter live in extreme poverty. The most affected ones are those who live in rural areas and make their living from agriculture. The challenge to increase the agricultural productivity and food security for this population is faced by the National Institute of Agriculture Investigation (NIAI) which, among its operative organizational structure, has a communication branch. The main objective of this thesis is to know the status of communication in the Central American NIAI's. This will be done through an investigation methodology in order to reach an organizational structure analysis. This analysis will look into the websites content, the communication products. It will also look at the integration of the institution with the communicator’s activities in order to propose an institutional communication model that optimizes their knowledge and resources. A model that effectively communicates with the societies they serve...
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Tesis inédita de la Universidad Complutense de Madrid, Facultad de Ciencias de la Información, Sección Departamental de Sociología IV (Métodos de la Investigación y Teoría de la Comunicación), leída el 11-12-2015