Publication: Cambio de rumbo. Percepción del cine español en la temporada 2014
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2016
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Universidad Complutense de Madrid
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Abstract
Este artículo presenta las conclusiones de una investigación realizada durante la temporada audiovisual del año 2014 sobre la percepción del cine español por el público. Para obtener los datos cuantitativos del experimento se ha realizado la mayor encuesta sobre este tema desde el 2009 con un muestreo de n=1.244 entrevistados en todo el estado. Además, se ha completado esta investigación cuantitativa con datos de producción, ventas de entradas y entrevistas en profundidad a miembros de la industria cinematográfica. Por último, se ha realizado un análisis cualitativo en el cual se ha indagado en los gustos de los espectadores y en las estrategias que han realizado los productores, directores y otros sectores de la industria fílmica.
El objetivo central de este trabajo era valorar cuál era la percepción que el público español tenía sobre el cine de su país. Nuestra investigación pone de manifiesto que existe un cambio de tendencia en la relación con las películas producidas en España. Una mayoría de los encuestados se muestran más cercanos a los largometrajes de la última temporada, dato que se reafirma con otras cifras de control (ventas de entradas en taquilla e impacto en la audiencia).
This paper presents the conclusions of a study carried out during the audiovisual season of 2014 that was aimed at seeing the public’s perception of Spanish cinema. To obtain the quantitative data for the experiment, a field survey has been carried out, the mayor on this issue since 2009, with a total sampling of n=1244 people surveyed all over the country. Besides, this quantitative study has been backed up with further data from production, ticket sales and in-depth interviews to members of the film industry.Finally, a qualitative analysis has been carried out to delve into two further aspects: the audience’s tastes and the strategies used by film producers, film directors and other sectors within the film industry. The central aim of this study was to assess what was the perception of the Spanish public on their cinema. Our study reveals that regarding the films produced in Spain a change of trend has occurred. A majority of the people surveyed seem to feel closer and keen on the films of the last season, this being a conclusion reaffirmed with other control data, such as box office sales and impact on the audience.
This paper presents the conclusions of a study carried out during the audiovisual season of 2014 that was aimed at seeing the public’s perception of Spanish cinema. To obtain the quantitative data for the experiment, a field survey has been carried out, the mayor on this issue since 2009, with a total sampling of n=1244 people surveyed all over the country. Besides, this quantitative study has been backed up with further data from production, ticket sales and in-depth interviews to members of the film industry.Finally, a qualitative analysis has been carried out to delve into two further aspects: the audience’s tastes and the strategies used by film producers, film directors and other sectors within the film industry. The central aim of this study was to assess what was the perception of the Spanish public on their cinema. Our study reveals that regarding the films produced in Spain a change of trend has occurred. A majority of the people surveyed seem to feel closer and keen on the films of the last season, this being a conclusion reaffirmed with other control data, such as box office sales and impact on the audience.