Universidad Complutense de Madrid
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La dirección de comunicación en la implantación de las tecnologías de la información y la comunicación (TIC): Estudio de caso de la administración pública española

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Bernal Linares, Angélica María (2017) La dirección de comunicación en la implantación de las tecnologías de la información y la comunicación (TIC): Estudio de caso de la administración pública española. [Thesis]

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Abstract

Communication is the basis for achieving public and private enterprising goals. This study evaluates the organizational process and concludes that communication plays a vital role, especially in an age when our information-driven society is ever more engaged – permanently and under multiple use cases. Information Communication Technologies (ITC), such as computers, interactive screens, mobile devices, and smartphones and tablets, has now become widespread and are no longer the exclusive domain of engineers and information technologists. The investigation also concludes that an organization’s intention to change is no longer sufficient, if it does not effectively communicate its message to its employees, energize them outside their contractual obligation, and satisfy their client and customer needs properly. This marks the importance of communication in the change process...


Item Type:Thesis
Additional Information:

Tesis inédita de la Universidad Complutense de Madrid, Facultad de Ciencias de la Información, Departamento de Periodismo IV, leída el 01-02-2016

Directors:
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Fernández Sande, Manuel
Uncontrolled Keywords:Tecnología de la información
Palabras clave (otros idiomas):Information technology
Subjects:Social sciences > Information science > Information technology
ID Code:41671
Deposited On:07 Mar 2017 09:30
Last Modified:07 Mar 2017 09:30

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