Publication: Modelo de protocolo y ceremonial español adaptado al contexto del Estado mexicano
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2017-03-31
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Universidad Complutense de Madrid
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Abstract
Esta tesis doctoral estudia el ceremonial y protocolo como estrategia de comunicación y relaciones públicas de las instituciones dado que su falta de reglamentación en el caso de las instituciones mexicanas, han marcado la forma y el fondo de los eventos organizados por el gobierno mexicano. La tesis recibe el nombre de: “Modelo de protocolo y ceremonial español, adaptado al contexto del estado mexicano”. México al ser un régimen republicano presidencial en el que la jefatura de estado y de gobierno recae sobre el Presidente de la República no existe la figura de Jefe de Gobierno. Los encargados de coordinar los eventos son la jefatura de la oficina de la presidencia, la Secretaría particular y el Estado Mayor, estas entidades coordinan los detalles de los eventos en los que aparece el presidente. Al utilizar un decreto antiguo y adaptado para las diferentes ocasiones que se presentan, no existe la regulación necesaria que facilite la realización de los actos y genere confianza por parte de los públicos. México cuenta con el Decreto sobre Ceremonial Diplomático aparecido en el Diario Oficial de la Federación el 22 de octubre de 1935 y que consta de XI capítulos, pero no es un documento actualizado y, sin embargo, es usado regularmente para actos diplomáticos. Este ceremonial no ha cambiado a lo largo de 78 años...
This dissertation studies the ceremonial and protocol as a communication strategy and public relations institutions since their lack of regulation in the case of Mexican institutions have marked the form and substance of the events organized by the Mexican government. The thesis called "Model of Spanish ceremonial and protocol adapted to the context of the Mexican state." Mexico being a Republican presidential regime in which the head of state and government rests with the President of the Republic there is no figure of Head of Government. Responsible for coordinating events are the head of the office of the presidency, the particular Ministry and the General Staff, these entities coordinate the details of the events where the president appears. Using an old and adapted for different occasions that present decree, there is no regulation necessary to facilitate the performance of the acts and generate confidence from the public. Mexico has Decree of Diplomatic Ceremonial appeared in the Official Gazette on October 22, 1935 and consists of XI chapters, but not an updated document, however, is used regularly for diplomatic acts. This ceremony has not changed over 78 years...
This dissertation studies the ceremonial and protocol as a communication strategy and public relations institutions since their lack of regulation in the case of Mexican institutions have marked the form and substance of the events organized by the Mexican government. The thesis called "Model of Spanish ceremonial and protocol adapted to the context of the Mexican state." Mexico being a Republican presidential regime in which the head of state and government rests with the President of the Republic there is no figure of Head of Government. Responsible for coordinating events are the head of the office of the presidency, the particular Ministry and the General Staff, these entities coordinate the details of the events where the president appears. Using an old and adapted for different occasions that present decree, there is no regulation necessary to facilitate the performance of the acts and generate confidence from the public. Mexico has Decree of Diplomatic Ceremonial appeared in the Official Gazette on October 22, 1935 and consists of XI chapters, but not an updated document, however, is used regularly for diplomatic acts. This ceremony has not changed over 78 years...
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Tesis inédita de la Universidad Complutense de Madrid, Facultad de Ciencias de la Información, Departamento de Comunicación Audiovisual y Publicidad II, leída el 05-02-2016