Universidad Complutense de Madrid
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Publicidad, Cuerpo y Deporte
Advertising, Body and Sport

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Farinango Cabezas, L. (2017) Publicidad, Cuerpo y Deporte. Other. ONI Grupo Editorial, Quito.

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Abstract

Al cuerpo no le es suficiente con nacer, crecer y rela- cionarse dentro de un contexto social. En su trayectoria de vida también recibe insumos, cambios y mejoras para adaptarse a las “demandas” de la realida social. La con- cepción de cuerpo es seriamente in uenciado y moldea- do por los discursos comerciales de la época. Y dentro de este proceso el tema de la comunicación social, espe- cí camente la publicidad audiovisual y grá ca, ayudan a consolidar ideas sobre una forma de conservar, añadir, extirpar, moldear al cuerpo a través de productos depor- tivos, de saludad y belleza.

Resumen (otros idiomas)

It is not enough for the body to be born, to grow and to be related within a social context. In his life trajectory he also receives inputs, changes and improvements to adapt to the "demands" of social reality. The conception of the body is seriously in uenced and molded by the commercial discourses of the time. And within this process, the issue of social communication, specifically audiovisual and graphic advertising, helps to consolidate ideas on how to conserve, add, remove, mold the body through sports products, health care And beauty.

Item Type:Monograph (Other)
Uncontrolled Keywords:Publicidad, Relatos publicitarios, Cuerpo, Deporte, Deporte y Publicidad, Cuerpo y Deporte
Palabras clave (otros idiomas):Advertising, Advertising stories, Body, Sport, Sports and Advertising, Body and Sport
Subjects:Social sciences > Information science > Communication
Social sciences > Information science > Advertising
Social sciences > Information science > Public relations
Social sciences > Economics > Marketing
ID Code:46944
Deposited On:18 Apr 2018 12:20
Last Modified:18 Apr 2018 12:20

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