Publication: Protocolo, comunicación y seguridad en la organización de eventos
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2018-06-01
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Universidad Complutense de Madrid
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Abstract
Los eventos son herramientas de comunicación utilizadas por las entidades empresariales para informar sobre acuerdos, colaboraciones y de todo aquello que deseen transmitir. Así pues, se hace necesaria y fundamental la realización de una planificación según sus objetivos. El Protocolo transmite en sus actos las normas, tradiciones y costumbres a través de sus técnicas de organización. Se coordinan y planifican con antelación siguiendo los procedimientos legislativos estipulados de autoprotección, seguridad y comunicación en el pre, durante y post evento. Su organización se anticipa en el tiempo para poder ser diseñado acorde a las necesidades de Comunicación y Protocolo pero también a las correspondientes en Seguridad. La consecuencia clara de una coordinación adecuada y eficaz entre Protocolo institucional y planificación de la Seguridad, es la confianza de los públicos en la imagen que se proyecta. Durante los eventos pueden surgir problemas inesperados y situaciones comprometidas, las cuales, se han de afrontar con claridad y transparencia. El éxito o el fracaso dependerá de cómo se transmita la información. La gestión de la comunicación también necesita de una planificación para poder anticiparse a previsibles riesgos y amenazas. La Seguridad se corresponde con un punto importante y decisivo ya que se deben evaluar y clasificar los diferentes peligros según la tipología del evento. El lugar de celebración, sus vías de acceso, número y tipología de asistentes y participantes, las condiciones meteorológicas junto con aspectos sociales, políticos u otros, podrían ser determinantes para el diseño de una seguridad integral. Debido a que los eventos congregan a numerosas personas podrían constituirse en objetivo de distintas amenazas exteriores...
Events are communication tools used by business entities to report agreements, collaborations and whatever they want to convey. Thus, performing a planning is necessary and essential as its objectives. Thus, performing a planning is necessary and essential as its objectives. The Protocol transmits in his acts the procedure, traditions and customs across his technologies of organization. They are coordinated and plan in advance following the legislative procedures stipulated of self-defence, safety and communication during the pre, during and post event. His organization is expected in time to be designed according to the needs of Communication and Protocol but also the relevant Security. The clear result of appropriate and effective coordination between institutional Protocol and Security planning is public confidence in the projected image. During the events unexpected problems can arise and compromising situations, which, they have to deal with clarity and transparency. The success or failure will depend on how information is transmitted. The communication management planning also needs to anticipate foreseeable risks and threats. Security corresponds to an important and decisive point as they must assess and classify the different hazards depending on the type of event. The venue, access roads, number and type of attendees and participants, weather conditions along social, political or otherwise, which could be decisive for the design of comprehensive security. Because many people congregate events could become target of various external threats. Security and risk management are part of planning the event within the Security plans. These necessarily they include those for self-protection, emergency communication and others deemed appropriate. Globalization, cyberspace, any terrorist, biological, social or political threat by the lack of training and professionalization are common risks that must be provided in any event small. In modern times it must be remembered Security and apply knowledge to provide insurance events and attendees together with sponsors continue to rely on the good judgment and reputation of the organizer. The Protocol puts the actors in the scene pursued following a script, the Security ensures self-protection and defense of goods and people who congregate there. The combination and coordination of these aspects together with the communication strategy will achieve the objective. The combination and coordination of these aspects together with the communication strategy will achieve the objective.
Events are communication tools used by business entities to report agreements, collaborations and whatever they want to convey. Thus, performing a planning is necessary and essential as its objectives. Thus, performing a planning is necessary and essential as its objectives. The Protocol transmits in his acts the procedure, traditions and customs across his technologies of organization. They are coordinated and plan in advance following the legislative procedures stipulated of self-defence, safety and communication during the pre, during and post event. His organization is expected in time to be designed according to the needs of Communication and Protocol but also the relevant Security. The clear result of appropriate and effective coordination between institutional Protocol and Security planning is public confidence in the projected image. During the events unexpected problems can arise and compromising situations, which, they have to deal with clarity and transparency. The success or failure will depend on how information is transmitted. The communication management planning also needs to anticipate foreseeable risks and threats. Security corresponds to an important and decisive point as they must assess and classify the different hazards depending on the type of event. The venue, access roads, number and type of attendees and participants, weather conditions along social, political or otherwise, which could be decisive for the design of comprehensive security. Because many people congregate events could become target of various external threats. Security and risk management are part of planning the event within the Security plans. These necessarily they include those for self-protection, emergency communication and others deemed appropriate. Globalization, cyberspace, any terrorist, biological, social or political threat by the lack of training and professionalization are common risks that must be provided in any event small. In modern times it must be remembered Security and apply knowledge to provide insurance events and attendees together with sponsors continue to rely on the good judgment and reputation of the organizer. The Protocol puts the actors in the scene pursued following a script, the Security ensures self-protection and defense of goods and people who congregate there. The combination and coordination of these aspects together with the communication strategy will achieve the objective. The combination and coordination of these aspects together with the communication strategy will achieve the objective.
Description
Tesis inédita de la Universidad Complutense de Madrid, Facultad de Ciencias de la Información, Departamento de Comunicación Audiovisual y Publicidad II, leída el 31-01-2017