Publication: Negocios inclusivos y empleo en la base de la pirámide
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2011-04
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Editorial Complutense
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Abstract
Los negocios inclusivos se identifican con nuevos modelos de negocio y emprendimientos innovadores, que, sin perder de vista el objetivo de la rentabilidad económica, apuntan a los sectores más vulnerables de la sociedad –la base de la pirámide–, bien a través de la oferta de productos y servicios innovadores que permitan aumentar su calidad de vida, bien mediante su incorporación a la cadena de producción, favoreciendo la inclusión de colectivos de trabajadores autónomos, inmigrantes, mujeres y grupos desfavorecidos en el mercado de trabajo.
Este libro presenta los negocios inclusivos como una nueva oportunidad de negocio, de desarrollo sostenible, de cambio y de integración social. Se abordan temas como la movilización del capital social de esos sectores de población, el papel de las administraciones públicas y los emprendedores sociales como motores del desarrollo económico y social, el análisis de la innovación, el cambio organizativo y el modelo empresarial en las estrategias de entrada en los mercados de bajos ingresos, y las herramientas de evaluación de impactos de desarrollo social. Este amplio trabajo analítico ha sido realizado por destacados especialistas que recogen en estas páginas su visión académica de los temas tratados junto al conocimiento práctico de las experiencias llevadas a cabo con éxito en América Latina, Asia y España.
Inclusive businesses identify with new business and innovative models of firms, which, without losing sight of the objective of economic returns, point to the most vulnerable sectors of society -the base of the pyramid-, or through the offer of products and services innovative ways of increasing their quality of life, either through their incorporation into the production chain, favoring the inclusion of collectives of self-employed workers, immigrants, women and disadvantaged groups in the job market. This book presents inclusive business as a new opportunity of business, sustainable development, change and social integration. This work addresses issues such as the mobilization of social capital from these sectors of population, the role of public administrations and entrepreneurs as engines of economic and social development, the analysis of the innovation, organizational change and the business model in entry strategies into low-income markets, and evaluation tools of social development impacts. This extensive analytical work has been made by prominent specialists who collect in these pages their academic vision of the subjects treated together with the practical knowledge of the experiences carried out successfully in Latin America, Asia and Spain.
Inclusive businesses identify with new business and innovative models of firms, which, without losing sight of the objective of economic returns, point to the most vulnerable sectors of society -the base of the pyramid-, or through the offer of products and services innovative ways of increasing their quality of life, either through their incorporation into the production chain, favoring the inclusion of collectives of self-employed workers, immigrants, women and disadvantaged groups in the job market. This book presents inclusive business as a new opportunity of business, sustainable development, change and social integration. This work addresses issues such as the mobilization of social capital from these sectors of population, the role of public administrations and entrepreneurs as engines of economic and social development, the analysis of the innovation, organizational change and the business model in entry strategies into low-income markets, and evaluation tools of social development impacts. This extensive analytical work has been made by prominent specialists who collect in these pages their academic vision of the subjects treated together with the practical knowledge of the experiences carried out successfully in Latin America, Asia and Spain.