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A strategic analysis of DIA

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Almaraz Luengo, Eduardo Alberto (2019) A strategic analysis of DIA. [Trabajo fin de Grado]

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Abstract

In this work, we present a strategic analysis of the Spanish company DIA (Distribuidora Internacional de Alimentación), placing special emphasis on the analysis of the environment in which the company operates, the directions and methods of strategy development followed by the company over the course of its life, its way of competing and its international situation. In addition, this study examines the reasons that have led the company to a critical situation.


Item Type:Trabajo fin de Grado
Directors:
DirectorsDirector email
Martín de Castro, Gregorio
Uncontrolled Keywords:Spanish company DIA; Retail industry; Food distribution.
Subjects:Social sciences > Economics > Industrial management
Título de Grado:Doble Grado en Derecho y Administración y Dirección de Empresas
ID Code:51544
Deposited On:20 Feb 2019 09:48
Last Modified:20 Feb 2019 09:48

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