Publication:
A strategic analysis of DIA

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2019-02
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Abstract
In this work, we present a strategic analysis of the Spanish company DIA (Distribuidora Internacional de AlimentaciĆ³n), placing special emphasis on the analysis of the environment in which the company operates, the directions and methods of strategy development followed by the company over the course of its life, its way of competing and its international situation. In addition, this study examines the reasons that have led the company to a critical situation.
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AdministraciĆ³n de empresas
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5311 OrganizaciĆ³n y DirecciĆ³n de Empresas
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https://hdl.handle.net/20.500.14352/15141
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Trabajos Fin de Grado (TFG) y Diplomas de Estudios Avanzados (DEA)