Publication: A strategic analysis of DIA
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2019-02
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In this work, we present a strategic analysis of the Spanish company DIA (Distribuidora Internacional de AlimentaciĆ³n), placing special emphasis on the analysis of the environment in which the company operates, the directions and methods of strategy development followed by the company over the course of its life, its way of competing and its international situation. In addition, this study examines the reasons that have led the company to a critical situation.
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