Publication: La construcción social de la imagen de la inmigración en los medios de comunicación online
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2019-02-28
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Universidad Complutense de Madrid
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Abstract
La presente investigación consiste en el análisis del tratamiento informativo que realizan los medios de comunicación online cuando elaboran noticias que tratan sobre hechos noticiosos vinculados a la inmigración. Asimismo, se pretende mostrar la oportunidad que brinda el buscador Google, debido a su criterio de relevancia en el momento de posicionar unas noticias sobre otras, de que se ofrezca un discurso diverso que incluya la perspectiva de diferentes marcos informativos en el momento de tratar el tema de la inmigración, facilitando a las entidades sociales la posibilidad de difundir un mensaje alternativo, de manera directa, sin necesidad de estar mediatizado por medios de comunicación tradicionales que se han adaptado al formato online, o incluso de utilizar ambos canales para llegar a su público objeto. A lo largo de este análisis, los medios de comunicación han hecho las funciones de espejo, transmitiendo a la sociedad una determinada imagen de la inmigración y esa es la imagen sobre la que se pretende indagar en este estudio. Los espejos reflejan imágenes, pero éstas no siempre son un fiel reflejo de la realidad. Dependiendo de si son cóncavos, convexos, planos, irregulares, etc. la realidad será una, pero la imagen que obtendremos de ella será diferente. Sin embargo, en otras ocasiones, a pesar de ser semejante a la realidad, el individuo tendrá otra percepción. Por ello, al comenzar esta investigación se planteó la siguiente cuestión. ¿Si una persona inmigrante coge un espejo y se observa, qué imagen se refleja? La información que tenemos de la realidad es una información mediatizada, ¿se podría reconocer a sí misma, esa persona inmigrante plasmada en un medio de comunicación?...
The following investigation consist in the analysis of treatment methods which are used by online mass media when they elaborate news about events related to immigration. Likewise, this investigation tries to show the oportunity which Google search engine presents to social entities, the posibility to spread an alternative message, in a direct manner without the need of the traditional mass media which has adapted to the online format, or they can use both options to reach audiences, due to Google´s standards of prominence when offering a report of recent events placing one before another, leading to the probability of creating a different point of view which includes the prespective of different framing when referring to immigration. Throughout this analysis, the mass media has carried out the functions of mirroring a specific image of immigration, and that is the image which we will inquire into in this study. Mirrors reflect images, but these are not always a true reflection of reality. If they are concave, convex, flat, irregular, etc., the reality will be one, but the image which we will obtain wil be different. Although, in other cases, the image may not be altered, but it is perceived as if it was. For this reason, when this investigation started, the following question arised: If an immigrant looks in a mirror, which image would be reflected? The information which we receive from mass media forms what we consider real. Would it be posible for the immigrant to recognise themselves in this image which has been created by the mass media?...
The following investigation consist in the analysis of treatment methods which are used by online mass media when they elaborate news about events related to immigration. Likewise, this investigation tries to show the oportunity which Google search engine presents to social entities, the posibility to spread an alternative message, in a direct manner without the need of the traditional mass media which has adapted to the online format, or they can use both options to reach audiences, due to Google´s standards of prominence when offering a report of recent events placing one before another, leading to the probability of creating a different point of view which includes the prespective of different framing when referring to immigration. Throughout this analysis, the mass media has carried out the functions of mirroring a specific image of immigration, and that is the image which we will inquire into in this study. Mirrors reflect images, but these are not always a true reflection of reality. If they are concave, convex, flat, irregular, etc., the reality will be one, but the image which we will obtain wil be different. Although, in other cases, the image may not be altered, but it is perceived as if it was. For this reason, when this investigation started, the following question arised: If an immigrant looks in a mirror, which image would be reflected? The information which we receive from mass media forms what we consider real. Would it be posible for the immigrant to recognise themselves in this image which has been created by the mass media?...
Description
Tesis de la Universidad Complutense de Madrid, Facultad de Ciencias de la Información, Departamento de Comunicación Audiovisual, leída el 31/10/2018. Tesis retirada por expreso deseo de la autora