Publication: Desarrollo de marca e identidad corporativa Lecarn
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2019-05-16
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Abstract
En estos últimos años han proliferado las noticias relacionadas con la creación de carne en laboratorios a partir de células madre, por ello, el presente trabajo pretende crear un nueva marca que comercialice productos elaborados con carne in vitro.
Tras el estudio en profundidad de fuentes bibliográficas y una investigación cualitativa y cuantitativa, se han ido desarrollando todas las partes qué componen el manual de identidad corporativa de esta nueva marca.
Recently, have proliferated news related to the creation of meat in laboratories from stem cells, therefore, this work aims to create a new brand that marketed products made with in vitro meat. After an exhaustive study of bibliographic sources and qualitative and quantitative research, I have been developing all the parts which compose the corporate identity manual of this new brand.
Recently, have proliferated news related to the creation of meat in laboratories from stem cells, therefore, this work aims to create a new brand that marketed products made with in vitro meat. After an exhaustive study of bibliographic sources and qualitative and quantitative research, I have been developing all the parts which compose the corporate identity manual of this new brand.