Publication: Los retos de las personas mayores ante el comercio electrónico: El caso de Amazon.
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2019
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Programa de Pós-Graduação em Comunicação e Práticas de Consumo da ESPM-SP
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Abstract
En un mundo cada vez más volcado en la red, el uso de Internet por parte de las personas mayores para realizar compras en plataformas o tiendas online no ha sido suficientemente estudiado. La consecuencia es que muchas empresas excluyen de su mercado a este sector de la población. A pesar de ser uno de los públicos que más beneficios puede obtener del uso del comercio electrónico, las páginas web no están siendo adaptadas desde el punto de vista de la accesibilidad. Este trabajo estudia los modelos existentes en web accesible para el colectivo senior y los aplica al caso de la plataforma de e-commerce Amazon.
In an increasingly networked world, the use of the Internet by older people to shop on online platforms or stores has not been sufficiently studied. The consequence is that many companies exclude this segment of the population from their market. Despite of being one of the groups that most benefits can obtain of the use of the electronic commerce, the web pages are not being adapted from the point of view of the accessibility. This work studies the existing models about accessible web to senior people and applies them to the case of the Amazon e-commerce platform.
In an increasingly networked world, the use of the Internet by older people to shop on online platforms or stores has not been sufficiently studied. The consequence is that many companies exclude this segment of the population from their market. Despite of being one of the groups that most benefits can obtain of the use of the electronic commerce, the web pages are not being adapted from the point of view of the accessibility. This work studies the existing models about accessible web to senior people and applies them to the case of the Amazon e-commerce platform.