Publication: El análisis de discurso en influencers literarios para el estudio de la comunicación no verbal
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2019
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Raúl Eguizabal Maza (UCM)
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Abstract
El presente artículo aborda, como parte de una investigación doctoral, la metodología de el análisis de discurso como metodología para estudiar las estrategias comunicativas que las influencers literarias ponen en práctica en sus reseñas, centrándose en la comunicación no verbal. Para poder averiguarlo, este texto aborda la metodología desde su definición, como su relación con otras disciplinas y las características de los tipos de textos que pueden ser estudiados por ella con el fin de situar a las reseñas dentro de su campo de estudio. Una vez realizada su aproximación teórica, se plantea un modelo de trabajo aplicable a esta metodología y al objeto de estudio, esto es, la comunicación no verbal desarrollada en las reseñas. La parte final del artículo busca, a través de un estudio de caso encontrar los gestos más comunes que las influencers literarias llevan a cabo en sus reseñas y sus posibles significados. Finalmente, se plantean limitaciones del análisis de discurso aplicado y posibles soluciones de cara a continuar con la investigación.
This article studies, as part of a PhD research, discourse analysis as a methodology to study the communicative strategies develop by the literary influencers, calledbooktubers, develop in their reviews, specifically when it comes to non-verbal communication. To be able to explore this, however, first, is needed to understand what is discourse analysis and, in order to do so, this article studies its definition, the relationship this methodology has with other disciplines and the type of texts that can be analysed by it in order to figure it out if the video reviews can be analysed by it. The article also sets a research plan applicable to the methodology and its particular objet of study. The last part of the document explores through a case study the non-verbal features more prominent in the review and its meanings. Finally, the article explores the problems can occur when dealing with discourse analysis and its possible solutions.
This article studies, as part of a PhD research, discourse analysis as a methodology to study the communicative strategies develop by the literary influencers, calledbooktubers, develop in their reviews, specifically when it comes to non-verbal communication. To be able to explore this, however, first, is needed to understand what is discourse analysis and, in order to do so, this article studies its definition, the relationship this methodology has with other disciplines and the type of texts that can be analysed by it in order to figure it out if the video reviews can be analysed by it. The article also sets a research plan applicable to the methodology and its particular objet of study. The last part of the document explores through a case study the non-verbal features more prominent in the review and its meanings. Finally, the article explores the problems can occur when dealing with discourse analysis and its possible solutions.