Publication: La industria cultural y creativa del bambú en el diseño de objetos en Taiwan
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2020-01-27
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Universidad Complutense de Madrid
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Abstract
La industria global de la alta tecnología está creciendo a un ritmo vertiginoso y, entre ella, las industrias culturales y creativas gozan de gran prestigio en todo el mundo. Recientemente, el desarrollo y expansión de los temas culturales y creativos no solo ha llenado de color la vida de muchas personas, también ha hecho que el arte y el diseño estén estrechamente ligados. En esta etapa, Taiwán, del mismo modo, ha estado empleando diversos métodos dentro del diseño cultural y creativo, e introducido conceptos innovadores para mejorar el campo del diseño en la isla. Así pues, en lo que respecta a los bienes culturales y creativos, el concepto de diseño es sin duda el enfoque principal, acompañado, al mismo tiempo, de la necesidad de una serie de prácticas de comercialización adecuadas. Además de modificar la estética y los valores de los taiwaneses hacia el diseño de calidad, estos productos también están abriendo una nueva tendencia en el campo del diseño, con un gran impacto en diversos sectores en Taiwán. Esta investigación está centrada en el campo de "Productos de bambú en la industrias culturales y creativas de Taiwán". En Taiwán, hay diversos tipos de productos fabricados con bambú, por lo que se ha elegido el tema de "productos de mesa (vajillas y cubiertos)" como objeto de investigación para llevar a cabo el estudio, la discusión y el análisis. En primer lugar, desde la teoría creativa hasta el estudio de caso, el presente estudio explora el estado de desarrollo de la "industrias culturales y creativas" de Taiwán desde una perspectiva práctica. Posteriormente, mediante un análisis empírico y entrevistas, ilustraremos el desarrollo cultural y creativo de los productos de bambú en Taiwán y el modelo y el ciclo de negocio. Se espera que este estudiopermita a la sociedad occidental conocer más sobre la industria del bambú única en el mundo oriental. Al mismo tiempo, se analiza cómo aplicar el pensamiento oriental para relacionarse con el medio ambiente y regresar a una vida más sencilla, natural y con un pensamiento simple, con el objetivo de remodelar la imagen del bambú como material. Por lo tanto, se ha buscado la integración de la cultura oriental para analizar el contexto del bambú como material, el medio en el que se desarrolla, sus categorías, características, uso futuro y beneficios económicos, para el diseño de la producción de bienes y otros procesos. Además, también analizaremos cómo transformarse en un modelo comercial diversificado, de qué manera inyectar elementos creativos, integrar recursos culturales y crear productos. Este estudio tiene como objetivo mostrar el microcosmos de desarrollo de la industria del bambú en Taiwán y discutir de qué manera se combinan los productos de bambú con la cultura, el arte y la vida, para lograr el ideal de que "el arte es vida, la vida es arte".
The global hi-tech industry is growing at a rapid pace. Among these, cultural and creative manufacturing industries enjoy great prestige around the world. Recently, the discussion of cultural and creative issues has not only enriched the lives of many people, it has also strengthened the link between art and design. At this stage, Taiwan has also been employing various methods of cultural and creative design, as well as innovative concepts to improve the central value of exquisiteness in the field of design on the island. Thus, with regard to cultural and creative products, the concept of design is undoubtedly the main focus, in addition to the need for a series of appropriate marketing practices. Besides modifying aesthetics and values towards well-designed items, these are also unleashing a wave of soft power in the field of design and are also having a great impact on various sectors in Taiwan. This research is focused on "Bamboo Products in the Cultural and Creative Industries of Taiwan". In Taiwan, there are several types of products made with bamboo. Therefore, the theme of "tableware and cutlery" has been chosen as the main subject of research, discussion and analysis. Firstly, from the creative theory to case study, this study explores the state of development of Taiwan's "cultural and creative industries" from a practical perspective. Subsequently, through empirical analysis and interviews, we illustrate the cultural and creative development of bamboo products in Taiwan and the model and business cycle. The purpose of this study is to have Western society learn more about the unique bamboo industry in East Asia. At the same time, we analyze how to apply oriental thinking to relate to the environment and return to a simpler, more natural life with a simple thought, aiming to remodeling the image of bamboo as a material. Therefore, the integration of oriental culture has been done to analyze the context of bamboo as a material, the medium in which it is developed, its categories, main features, future use and economic benefits, all aiming for the design of the production of goods and other processes. In addition, we will also analyze how to become a diversified business model, how to inject creative elements, integrate cultural resources and create products. This study aims to show the microcosm of development of the bamboo industry in Taiwan and discuss how bamboo products are combined with culture, art and life, to achieve the ideal of "art is life; life is art".
The global hi-tech industry is growing at a rapid pace. Among these, cultural and creative manufacturing industries enjoy great prestige around the world. Recently, the discussion of cultural and creative issues has not only enriched the lives of many people, it has also strengthened the link between art and design. At this stage, Taiwan has also been employing various methods of cultural and creative design, as well as innovative concepts to improve the central value of exquisiteness in the field of design on the island. Thus, with regard to cultural and creative products, the concept of design is undoubtedly the main focus, in addition to the need for a series of appropriate marketing practices. Besides modifying aesthetics and values towards well-designed items, these are also unleashing a wave of soft power in the field of design and are also having a great impact on various sectors in Taiwan. This research is focused on "Bamboo Products in the Cultural and Creative Industries of Taiwan". In Taiwan, there are several types of products made with bamboo. Therefore, the theme of "tableware and cutlery" has been chosen as the main subject of research, discussion and analysis. Firstly, from the creative theory to case study, this study explores the state of development of Taiwan's "cultural and creative industries" from a practical perspective. Subsequently, through empirical analysis and interviews, we illustrate the cultural and creative development of bamboo products in Taiwan and the model and business cycle. The purpose of this study is to have Western society learn more about the unique bamboo industry in East Asia. At the same time, we analyze how to apply oriental thinking to relate to the environment and return to a simpler, more natural life with a simple thought, aiming to remodeling the image of bamboo as a material. Therefore, the integration of oriental culture has been done to analyze the context of bamboo as a material, the medium in which it is developed, its categories, main features, future use and economic benefits, all aiming for the design of the production of goods and other processes. In addition, we will also analyze how to become a diversified business model, how to inject creative elements, integrate cultural resources and create products. This study aims to show the microcosm of development of the bamboo industry in Taiwan and discuss how bamboo products are combined with culture, art and life, to achieve the ideal of "art is life; life is art".
Description
Tesis inédita de la Universidad Complutense de Madrid, Facultad de Bellas Artes, leída el 20/11/2019