Publication: Determinación de los factores específicos de responsabilidad social corporativa en la reputación de la empresa cuencana
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2020-02-12
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Universidad Complutense de Madrid
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Abstract
La Responsabilidad Social Corporativa -RSC-, en Latinoamérica, ha tenido un avance inusitado desde la última década; no obstante, en Ecuador recién se empieza a tratar el tema con relevante fuerza.En el ámbito local, una publicación de la Fundación CARE Ecuador, advierte que sólo el 35.80% de los cuencanos cree que las empresas de la ciudad tienen un sentido de responsabilidad social. Lo preocupante es que la proyección de la concreción de los elementos de RSC no están siendo comunicados adecuadamente; y, como “lo que no se comunica, no existe”, la percepción de los ciudadanos es que a los propietarios, accionistas o directivos de importantes empresas y organizaciones no les interesa revertir sus ingresos en los ámbitos social o ambiental...
Corporate Social Responsability -CSR- has had an unusual advance since the last decade in Latin America; however, this issue has just started to be seriously dealt within Ecuador. Locally, a publication of Fundación CARE Ecuador warns that only 35.80% of Cuencans believe that the city businesses have a sense of social responsibility. What worries us is that the projection of the consolidation of CSR elements is not being properly communicated. Considering that what is not communicated is non-existent, the citizens´ perception is that owners, share holders, or executives of important companies and organizations are not interested in reverting their income in the social or environmental spheres...
Corporate Social Responsability -CSR- has had an unusual advance since the last decade in Latin America; however, this issue has just started to be seriously dealt within Ecuador. Locally, a publication of Fundación CARE Ecuador warns that only 35.80% of Cuencans believe that the city businesses have a sense of social responsibility. What worries us is that the projection of the consolidation of CSR elements is not being properly communicated. Considering that what is not communicated is non-existent, the citizens´ perception is that owners, share holders, or executives of important companies and organizations are not interested in reverting their income in the social or environmental spheres...
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Tesis inédita de la Universidad Complutense de Madrid, Facultad de Ciencias de la Información, Departamento de Teorías y Análisis de la Comunicación, leída el 13-11-2019