Publication: 100 Familias que cambiaron el Mundo. Las empresas familiares y la industrialización
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2014
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Ediciones Universidad de Navarra
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Abstract
El libro recoge las historias de 100 empresas organizadas por países, en orden alfabético, y dentro de él, por orden de antigüedad.
La contribución del libro reside en las cien historias contadas: lo novedoso es la presentación conjunta de cien historias de empresas que, de alguna forma, contribuyeron al desarrollo de la revolución industrial o la aprovecharon ventajosamente. Aunque en el epílogo apuntamos algunas de las reflexiones que surgen tras la lectura de estas historias desde la perspectiva que sugerimos en esta introducción, la auténtica novedad de estas páginas se encuentra en el propio aprendizaje que el lector puede extraer al comprender cómo estas 100 empresas han logrado sobrevivir más de cien años. Esperamos que muchas de esas «lecciones de la historia» sean aplicables en la actualidad a los negocios de los potenciales lectores. Al igual que en las escuelas de dirección consideramos al participante como una parte esencial de su propio proceso de formación, que se va forjando en la discusión, a través del método del caso, hemos considerado al lector parte esencial de las oportunidades de aprendizaje que ofrecen las cien historias. En la mayoría de los libros escritos por académicos, estos exponen de manera sistemática sus conclusiones y las ilustran con ejemplos.
Nuestra pretensión es, más bien, la contraria: presentar las cien historias, llenas de sabiduría, para que el lector las lea y extraiga sus propias conclusiones.
This book gathers together the stories of 100 companies organized by country and; within each section; by seniority.1; The epilogue outlines some of the reflections that arise from reading these stories as suggested in this introduction. The actual novelty is; however; that what the reader will find in these pages are the very lessons on how said 100 companies managed to survive for more than a century.; We hope that many of these “lessons from history” are applicable to our readers’ businesses in the present day.; Students at business schools are considered to be a key component of their own individual training process; which is developed through discussion via the case method. Likewise; we have considered our readers to be a key component in the learning opportunities offered by these 100 stories.; While in most books written by academics the authors offer their conclusions systematically and defend them with examples; our aim is; rather; the opposite: to present the 100 company histories; brimming with wisdom on their own; and allow readers to draw their own conclusions.
This book gathers together the stories of 100 companies organized by country and; within each section; by seniority.1; The epilogue outlines some of the reflections that arise from reading these stories as suggested in this introduction. The actual novelty is; however; that what the reader will find in these pages are the very lessons on how said 100 companies managed to survive for more than a century.; We hope that many of these “lessons from history” are applicable to our readers’ businesses in the present day.; Students at business schools are considered to be a key component of their own individual training process; which is developed through discussion via the case method. Likewise; we have considered our readers to be a key component in the learning opportunities offered by these 100 stories.; While in most books written by academics the authors offer their conclusions systematically and defend them with examples; our aim is; rather; the opposite: to present the 100 company histories; brimming with wisdom on their own; and allow readers to draw their own conclusions.