Universidad Complutense de Madrid
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Tourism sustainability in archaeological sites

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Blasco López, María Francisca and Recuero Virto, Nuria and Aldas Manzano, Joaquín and García de Madariaga Miranda, Jesús (2018) Tourism sustainability in archaeological sites. Journal of Cultural Heritage Management and Sustainable Development, 8 (3). pp. 276-292. ISSN 2044-1266

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Official URL: https://doi.org/10.1108/JCHMSD-09-2016-0051



Abstract

This research aims to determine a model for developing sustainable tourism in archaeological sites. A qualitative and quantitative approach has been assumed in order to test a model of market orientation, where 11 experts were interviewed and 122 employees of archaeological sites answered the e-questionnaire. This study offers useful insights for researchers and managers. The findings have revealed that market orientation and innovativeness positively and significantly influence tourism sustainability, measured in economic and social terms. Besides, tourist functionality has been determined as an antecedent of market orientation.


Item Type:Article
Uncontrolled Keywords:Sustainable tourism, Market orientation, Innovativeness, Management of archaeological sites, Tourist functionality
Subjects:Social sciences > Economics > Marketing
Social sciences > Economics > Tourism
ID Code:60552
Deposited On:18 May 2020 11:44
Last Modified:06 Jul 2020 08:01

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