Publication: Rural: Un medio de comunicación a favor del desarrollo rural
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2020-09
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Abstract
A medida que se ha ido congestionando la vida en las ciudades ha ido menguando la población rural, hasta dejar vacíos los pueblos de la mayor parte del planeta. En España este fenómeno se ha recrudecido aún más; desde la segunda mitad del siglo pasado hasta hoy, la población rural se ha reducido en un 40%. Mientras la vida se hacinaba poco a poco en las urbes, los pueblos quedaron relegados a un segundo plano, expulsándolos de la inercia desarrollista de la ciudad. Hoy los 7 millones de personas que siguen habitando el campo temen por la sostenibilidad de sus regiones, y reivindican el tratamiento urgente de la cuestión territorial.
Rural es un proyecto de comunicación social diseñado para habilitar una solución al conflicto de la despoblación y promover la cohesión territorial de la ciudad y el campo. Este trabajo se vertebra a partir de dos dimensiones complementarias: un ejercicio de investigación cualitativa que ofrece una radiografía del conflicto demográfico y una propuesta comunicativa que pretende dar respuesta a las necesidades de los actores involucrados en la problemática.
As life in cities has become more crowded, the rural population has dwindled, leaving towns of most parts of the world empty. In Spain this phenomenon has worsened; from the second half of the last century until this day, the rural population has been reduced by 40%. As urban population gradually increases, the small towns and rural areas are being relegated to the background, excluding them from the developmental inertia of the city. Today, 7 million people who continue to inhabit the countryside have fear and concerns about the sustainability of their regions, and demand urgent treatment of the territorial issue. Rural is a social communication project designed to enable a solution to the depopulation conflict and promote the territorial cohesion of the city and the countryside. This work is structured around two complementary dimensions: a qualitative research exercise that offers an X-ray of the demographic conflicts and a communicative proposal that aims to respond to the needs of the actors involved in the problem.
As life in cities has become more crowded, the rural population has dwindled, leaving towns of most parts of the world empty. In Spain this phenomenon has worsened; from the second half of the last century until this day, the rural population has been reduced by 40%. As urban population gradually increases, the small towns and rural areas are being relegated to the background, excluding them from the developmental inertia of the city. Today, 7 million people who continue to inhabit the countryside have fear and concerns about the sustainability of their regions, and demand urgent treatment of the territorial issue. Rural is a social communication project designed to enable a solution to the depopulation conflict and promote the territorial cohesion of the city and the countryside. This work is structured around two complementary dimensions: a qualitative research exercise that offers an X-ray of the demographic conflicts and a communicative proposal that aims to respond to the needs of the actors involved in the problem.