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Local meanings of social enterprise. A historical-particularist view on hybridity of organizations

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2020
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Facultad de Ciencias Económicas y Empresariales. Escuela de Estudios Cooperativos
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Hybridity is a widely used concept for framing social enterprising as the combination of business and social welfare. By comparing two work integration enterprises from Glasgow and Vienna, this article sheds light on the locally constituted meaning of hybridity in Scotland and Austria. Many organizations comfortably fit into a formal, synchronic and isolated interpretation of hybridity, while in-depth-analysis often shows that organizations have a strong unbalance between their social and economic rationale. This discussion over real versus false hybridity of organizations inaccurately places notions of social and economic value in absolute terms, whereas we argue that their meaning is negotiated locally. The middle ground between profit and altruism is shifting due to particular, historically evolved institutions, markets, actors and welfare regimes.
La hibridez es un concepto muy extendido para enmarcar el emprendimiento social como una combinación de negocio y bienestar social. Comparando dos empresas de inserción sociolaboral de Glasgow y Viena, este artículo explora como el significado de hibridez se construye localmente en Austria y Escocia. Muchas organizaciones pueden ser definidas como “híbridas” en base a análisis formales, sincrónicos y aislados. Por el contrario, un análisis en profundidad a menudo confirma que las organizaciones supuestamente híbridas suelen tener un desequilibrio importante entre sus objetivos sociales y económicos. Esta discusión en torno a la “falsa” o “verdadera” hibridez de las organizaciones concibe de manera inadecuada el valor social y económico en términos universales y absolutos, mientras que nosotros defendemos que su significado se negocia localmente. Por lo tanto, el punto intermedio entre altruismo y beneficio varía en función de una serie de instituciones, mercados, actores y regímenes de bienestar específicos e históricamente evolucionados.
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