Publication: La comunicación política en campañas electorales: elecciones de EE.UU 2020
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2021-06-04
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Abstract
La comunicación política se ha convertido en una actividad de crucial importancia tanto en campañas electorales como en otras actividades que requieren de su uso para transmitir los mensajes que se quieren trasladar a la población y que han sido previamente diseñados a través de estrategias concretas que promueven su efectividad de impacto en la sociedad.
El surgimiento de las redes sociales ha provocado un efecto enorme en la comunicación sirviendo como herramienta útil para difundir la información que se considera beneficiosa para un líder o partido concreto, causando polémica o revolucionando a las masas. Es por ello que en este trabajo se analizará con detalle el objetivo de la comunicación política electoral, sus orígenes y características, y además se estudiará el caso concreto de las elecciones de EE.UU del año 2020, que enfrentaban a Donald Trump y Joe Biden en su lucha por la presidencia.
Political communication has become an activity of crucial importance in electoral campaigns and in other activities that require its use to convey the messages that are intended to convey the population and that have been designed in advance through concrete strategies that promote their effective impact on society. The emergence of social media has had an enormous impact on communication, serving as a useful tool for spreading information that is considered beneficial to a particular leader or party, causing controversy or revolutionizing the masses. That is why this paper will analyze in detail the purpose of electoral political communication, its origins and characteristics, and will also study the specific case of the US elections of the year 2020, which faced Donald Trump and Joe Biden in their fight for the presidency.
Political communication has become an activity of crucial importance in electoral campaigns and in other activities that require its use to convey the messages that are intended to convey the population and that have been designed in advance through concrete strategies that promote their effective impact on society. The emergence of social media has had an enormous impact on communication, serving as a useful tool for spreading information that is considered beneficial to a particular leader or party, causing controversy or revolutionizing the masses. That is why this paper will analyze in detail the purpose of electoral political communication, its origins and characteristics, and will also study the specific case of the US elections of the year 2020, which faced Donald Trump and Joe Biden in their fight for the presidency.