Publication: Influencia del entorno en la gestión y comunicación de la Responsabilidad Social Empresarial en Bolívar (Colombia), con enfoque de desarrollo sostenible
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2022-05-06
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Universidad Complutense de Madrid
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Abstract
Aunque a nivel teórico la Responsabilidad Social Empresarial ha tenido una notoria evolución desde su aparición a mediados del siglo XX, el nivel de desarrollo y avance en su implementación es diverso y varía considerablemente de territorio a territorio. El que existan múltiples teorías y enfoques, no sólo sobre lo que la Responsabilidad Social Empresarial es, sino sobre lo que su adopción representa para una empresa, para el entorno territorial en el que esta actúa y para el conjunto de la sociedad misma, ha dificultado su incorporación por parte de los diferentes actores. En ese contexto se plantea la realización de una investigación que determine el nivel de gestión y comunicación de la Responsabilidad Social Empresarial (RSE) en Bolívar(Colombia), un contexto en el que no está tan avanzada su implementación, analizando la influencia de los factores del entorno. Dicho análisis se hará desde el enfoque de desarrollo sostenible y con el propósito de contribuir a la comprensión de esta temática a nivel local, permitiendo consolidar una base para generar futuras estrategias que potencien su adopción...
Corporate Social Responsibility (CSR) has had a noticeable evolution since its emergence in the mid-20th century. However, its implementation has been diverse and varies considerably among territories. The fact there are multiple theories and approaches about what CSR is and what its adoption means for a company has adversely affected its implementation. Since the implementation of CSR in Bolívar (Colombia) exemplifies this trend, a research is proposed analyze the influence of the factors of the macro environment on the management and communication of CSR with a focus on Sustainable Development in Bolívar (Colombia). The purpose of this research is to further the understanding of CSR at the department level and to serve as a platform that allows future strategies to advance its adoption...
Corporate Social Responsibility (CSR) has had a noticeable evolution since its emergence in the mid-20th century. However, its implementation has been diverse and varies considerably among territories. The fact there are multiple theories and approaches about what CSR is and what its adoption means for a company has adversely affected its implementation. Since the implementation of CSR in Bolívar (Colombia) exemplifies this trend, a research is proposed analyze the influence of the factors of the macro environment on the management and communication of CSR with a focus on Sustainable Development in Bolívar (Colombia). The purpose of this research is to further the understanding of CSR at the department level and to serve as a platform that allows future strategies to advance its adoption...
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Tesis inédita de la Universidad Complutense de Madrid, Facultad de Ciencias de la Información, leída el 31-05-2021