Publication: La mirada de los jóvenes españoles hacia el activismo online: ventajas, escepticismos y causas apoyadas
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2022
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Universidad Nacional de Educacion a Distancia
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Abstract
Los nuevos procesos de comunicación pública entre los jóvenes han facilitado una nueva forma de entender la participación ciudadana colectiva: la llamada e participación. No se ha publicado e investigado lo suficiente sobre este fenómeno que supone una nueva perspectiva de entender estos procesos sociales. Este estudio muestra opiniones de los jóvenes sobre la participación online y aporta las posibles ventajas e inconvenientes de esta vía de participación, así como se señalan las principales causas apoyadas y las plataformas más conocidas y utilizadas. Se analiza hasta qué punto el activismo online de los jóvenes es un activismo proactivo o no. Se trata de un trabajo exploratorio que apunta nuevas vías de investigación sobre una tendencia comunicativa y participativa que en el actual contexto de comunicación global se verá potenciada y justificada en años venideros. Se utilizan datos primarios en metodología mixta.
Se recogen datos mediante una encuesta original (N=463) y se emplean grupos de discusión, buscando una triangulación metodológica en jóvenes entre 18 y 22 años. Los resultados muestran cómo el activismo online está arraigado entre los jóvenes estudiados y que lo ven como una forma complementaria a las vías tradicionales, y no como una alternativa. Además, destacan sobre todo el seguimiento de causas sociopolíticas y medioambientales como los grandes ejes en este tipo de
e-participación frente a causas de carácter más tradicional.
New public communication processes among young people have facilitated a new way of understanding collective citizen participation: the so-called e-participation. Not much has been published and researched on this phenomenon, which represents a new perspective for understanding these social processes. This study aims to present the general opinion of this phenomenon among young Spaniards and to provide the possible advantages and disadvantages of this new form of participation, as well as to point out the main causes supported and the most widely known and used platforms. Finally, the aim is to analyse to what extent young people’s online activism is a proactive activism or not. It is an exploratory study that opens up new avenues of research into a communicative and participatory trend that, in the current context of global communication, will be strengthened and justified in the years to come. Primary data are used in a mixed methodology, using an original survey (N=463) and qualitative methodology based on discussion groups, seeking a methodological triangulation in youth people (18 to 22 years). The results show how this phenomenon is deeply root- ed among young Spaniards, who see it as a complementary form of traditional methods, and not as a substitute. Moreover, they highlight above all the monitoring of socio-political and environmental causes as the main axes in this type of e-participation as opposed to more traditional causes.
New public communication processes among young people have facilitated a new way of understanding collective citizen participation: the so-called e-participation. Not much has been published and researched on this phenomenon, which represents a new perspective for understanding these social processes. This study aims to present the general opinion of this phenomenon among young Spaniards and to provide the possible advantages and disadvantages of this new form of participation, as well as to point out the main causes supported and the most widely known and used platforms. Finally, the aim is to analyse to what extent young people’s online activism is a proactive activism or not. It is an exploratory study that opens up new avenues of research into a communicative and participatory trend that, in the current context of global communication, will be strengthened and justified in the years to come. Primary data are used in a mixed methodology, using an original survey (N=463) and qualitative methodology based on discussion groups, seeking a methodological triangulation in youth people (18 to 22 years). The results show how this phenomenon is deeply root- ed among young Spaniards, who see it as a complementary form of traditional methods, and not as a substitute. Moreover, they highlight above all the monitoring of socio-political and environmental causes as the main axes in this type of e-participation as opposed to more traditional causes.