@unpublished{eprints16160,
           month = {Agosto},
           title = {La radio tem{\'a}tica deportiva: implantaci{\'o}n, modelos y panorama internacional},
          author = {Antonio Arenas Ortiz},
         address = {Madrid},
       publisher = {Universidad Complutense de Madrid},
            year = {2012},
            note = {Tesis in{\'e}dita de la Universidad Complutense de Madrid, Facultad de Ciencias de la Informaci{\'o}n, Departamento de Periodismo I (An{\'a}lisis del Mensaje Informativo), le{\'i}da el 22-05-2012},
        keywords = {Radio, Deporte, Empresa informativa, Periodismo especializado, Programaci{\'o}n radiof{\'o}nica, G{\'e}neros radiof{\'o}nicos, Radio deportiva, Radio digital, Sport, Media management, Specialized journalism, Radio programming, Digital radio, Sport radio, Talk sport radio},
             url = {https://eprints.ucm.es/16160/},
        abstract = {Las radios de tem{\'a}tica deportiva constituyen un nuevo modelo de negocio, emergente en diversos pa{\'i}ses, basado en la especializaci{\'o}n de contenidos que permite la segmentaci{\'o}n de las audiencias y los anunciantes. A trav{\'e}s de la descripci{\'o}n y contextualizaci{\'o}n de los principales casos localizados en Europa y Am{\'e}rica se han identificado aquellas emisoras que sobresalen por su repercusi{\'o}n, programaci{\'o}n, coberturas y audiencias para ofrecer una panor{\'a}mica del desarrollo que la radio deportiva presenta en ambos continentes. Esta investigaci{\'o}n, que se encuadra dentro del marco de la programaci{\'o}n radiof{\'o}nica, la empresa informativa y el periodismo especializado, ofrece un an{\'a}lisis interpretativo de diferentes variables cuyo estudio permite conocer la estrategia competitiva de cada emisora. Dada la gran diversidad observada se aporta una tipolog{\'i}a que sistematiza los diferentes formatos de radio deportiva que se ofertan en la actualidad. Las radios de tem{\'a}tica deportiva se han expandido en los diferentes mercados radiof{\'o}nicos al calor del estatus period{\'i}stico de su empresa y de las condiciones culturales, econ{\'o}micas y tecnol{\'o}gicas de su pa{\'i}s. La difusi{\'o}n online, las perspectivas localistas y regionales, la vertiente monotem{\'a}tica, el car{\'a}cter eventual, el perfil institucional y la combinaci{\'o}n del deporte con otros contenidos ser{\'a}n sistematizados desde una perspectiva hol{\'i}stica capaz de identificar las caracter{\'i}sticas que definen el presente y proponer algunas tendencias de futuro de un modelo tan incipiente como prometedor. [ABSTRACT]Sports radios have become an emerging new business model in different countries. They are based in the specialization of their contents which enables the segmentation of audiences and advertisers. Through the description and contextualization of the principal cases located in Europe and America, radio transmitters that stand out because of their impact, programs coverage and audience have been identified so as to offer a panoramic view of the development of the sports radio in both continents. This investigation, inserted in the radio programming, media management and specialized journalism framework, offers an interpretative analysis of different variables that make possible the recognition of the competitive strategy of each radio station. Due to the great diversity that has been observed, a typology that systemizes the different sports radios offered nowadays has been provided. Sports radios have expanded in different radio markets influenced by the company?s journalistic status, cultural, technological and economic conditions of the country in which they are inserted. Online diffusion, local and regional perspectives, monothematic dimension/aspect, the contingency/eventuality nature, institutional profile and the combination of sports with other contents will be systemized from a holistic perspective entitled to identify the features that define the present moment as well as propose future tendencies of a model that is as incipient as promising.}
}