A fuzzy and bipolar approach to preference modeling with application to need and desire



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Franco, C. and Montero, Javier and Rodríguez, Juan Tinguaro (2013) A fuzzy and bipolar approach to preference modeling with application to need and desire. Fuzzy Sets and Systems, 214 . pp. 20-34. ISSN 0165-0114

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Official URL: http://www.sciencedirect.com/science/article/pii/S0165011412002679


Fuzziness and bipolarity allow representing human knowledge, taking into account the gradual and the dialectic properties of language, focusing on the meaning of concepts. Under this cognitive and linguistic approach, we explore preference relations, examining their semantic decomposition through fuzzy preference structures and the specification of meaningful opposites. In particular, we introduce the Preference–Aversion (P–A) model, which allows analyzing, under an independent aggregation methodology, the possible gains and losses, like pros and cons, towards a given set of alternatives. As an attractive feature of this proposal, we show that the P–A model allows distinguishing between need and desire, contrary to common preference models where both notions are indistinguishable.

Item Type:Article
Uncontrolled Keywords:Preference representation; Decision making
Subjects:Sciences > Mathematics > Mathematical statistics
ID Code:20649
Deposited On:04 Apr 2013 09:36
Last Modified:10 Aug 2018 07:53

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