Publication: Colaboración y gobernanza para el desarrollo turístico. Aranjuez como estudio de caso
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2015-03-01
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Abstract
El artículo se basa en una investigación sobre las posibilidades de crear un órgano de gestión del destino, de carácter mixto, para la gestión turística de Aranjuez. Se argumenta que para elegir el mejor modelo de órgano de gestión turística para un destino es necesario investigar tres categorías: caracterización del turismo, importancia relativa del turismo y madurez colaborativa de los actores turísticos del destino. La conclusión es que no existe un modelo de órgano de gestión mixta que pueda ser implantado en cualquier destino turístico, siendo el contexto específico y sus condiciones los que acaban aconsejando qué tipo de institución de gestión de destino es posible diseñar e implantar.
This article describes the main reflections of an investigation about the possibility to create a destination management organization for the city of Aranjuez. In order to select the best tourism destination organization for a municipal level three categories need to be investigated: characterization of the type of tourism, relative importance of tourism and collaborative maturity of the tourism stakeholders. The conclusion is that there is not one single model of a public-private management organization that can be implemented directly. The specific context and conditions of tourism destinations determine which type of destination management organization can be designed and implemented.
This article describes the main reflections of an investigation about the possibility to create a destination management organization for the city of Aranjuez. In order to select the best tourism destination organization for a municipal level three categories need to be investigated: characterization of the type of tourism, relative importance of tourism and collaborative maturity of the tourism stakeholders. The conclusion is that there is not one single model of a public-private management organization that can be implemented directly. The specific context and conditions of tourism destinations determine which type of destination management organization can be designed and implemented.