Learning and innovation: a methodological proposal from the teaching of Media Management



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Peinado Miguel, Fernando and Fernández Sande, Manuel and Rodríguez Barba, María Dolores and Ortiz Sobrino, Miguel Ángel (2013) Learning and innovation: a methodological proposal from the teaching of Media Management. Revista Latina de Comunicación Social (68). pp. 115-138. ISSN 1138-5820

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Official URL: http://www.ull.es/publicaciones/latina/


After its adaptation to the EHEA, the Department of Journalism IV of the Complutense University of Madrid began a project of methodological renovation and educational innovation –linked to an R&D project– in the teaching of Media Management, with the aim of providing future communication professionals with the skills required by the new business reality. The project was developed in different stages and was structured along the following lines of action: use of ICTs and Web 2.0 tools to develop activities that put new energy into the learning process: podcasts, interviews with executive directors and managers, entrepreneurial projects 2.0, intensive use of the Virtual Campus and blogs. In addition the teaching innovation project involved collaborative work to resolve real cases, with the implementation of the Educlick system’s software and hardware. This article presents the foundations and results of the new learning methodology model, which could be extrapolated to the teaching of other subjects of journalism.

Item Type:Article
Uncontrolled Keywords:Educational innovation; EHEA; Media Companies; Methodology; Podcasting; Educlick.
Subjects:Social sciences > Information science > Information theory
Social sciences > Information science > Communication research
ID Code:30310
Deposited On:25 May 2015 11:21
Last Modified:25 May 2015 11:21

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