Affective commitment to the employer brand: development and validation of a scale



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Fernandez Lores, Susana and Gavilan, Diana and Avello Iturriagagoitia, María and Blasco López, María Francisca (2016) Affective commitment to the employer brand: development and validation of a scale. BRQ Business Reserach Quarterly, 19 (1). pp. 40-54. ISSN 2340-9436

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In recent years employer branding has become increasingly important as a source of sustainable competitive advantage. Companies are trying to engender affective commitment in the best employees in a global labor market. We develop and validate a multidimensional scale to measure the strength of an employee´s affective commitment to the employer brand in five separate studies. In Study 1 and 2 the Affective Commitment to the Employer Brand (ACEB) scale was developed and tested for its factor structure, reliability and convergent validity. Study 3 examines additional reliability and discriminant validity, showing that the scale is differentiated from measures of satisfaction and motivation. Study 4 provides evidence of external validity. Lastly, Study 5 examines the scale´s nomological validity by investigating three experiential dimensions within a nomological network and showing that a positive experience with the employer brand is important in making the employee develop an affective commitment towards it. The limitations of the scale and the boundary conditions of its applicability are also discussed.

Item Type:Article
Uncontrolled Keywords:Employer branding; Affective commitment; Working experience
Subjects:Social sciences > Information science > Communication research
Social sciences > Economics > Business enterprises
Social sciences > Economics > Marketing
JEL:M31, M37
ID Code:35334
Deposited On:10 Feb 2016 12:54
Last Modified:07 Feb 2020 13:00

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