Publication: Metodologías de análisis del espacio audiovisual online: Entre la innovación y la ansiedad de la novedad
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2016-09
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Universidad Nacional de Educacion a Distancia
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Abstract
La aparición de espacios digitales que incluyen grandes bases de datos de videos online ha generado una serie de innovaciones metodológicas y prácticas emergentes que suelen venir acompañadas de discursos esperanzadores y profecías sobre el papel de los medios online en la investigación social. Este medioambiente discursivo ha alterado sensiblemente la recepción y evaluación de lo que podríamos denominar las metodologías audiovisuales. En este artículo, a partir de una serie sencilla de rasgos específicos de las plataformas de videos en Internet (principalmente Youtube) se ha intentado catalogar una serie de modelos de investigación audiovisual o de prácticas de producción e interpretación de materiales audiovisuales en el entorno de las ciencias sociales. El objetivo es identificar sus rasgos distintivos y sus potencialidades epistemológicas sacando a la luz, además, algunos de sus presupuestos tácitos. Se trata, en última instancia, de una evaluación constructiva de estos modelos de investigación que a través del análisis de sus hipótesis subyacentes aspira a contribuir al correcto aprovechamiento de las oportunidades metodológicas que ofrecen los repositorios audiovisuales online.
In recent times the emergence of digital spaces and large databases of online videos has generated a great number of methodological innovations. Such research practices also are frequently accompanied by encouraging speeches and prophecies about the role of online media in social research. Thus, what we call audiovisual methodologies have been transformed and altered. In this article, from a simple set of specific features of the platforms of videos on the Internet (Youtube mainly) we have tried to identify a number of models of audiovisual research or production practices and interpretation of audiovisual materials in the field of Social Sciences. Through its description and demonstration of their essential distinctive features and theoretical and methodological assumptions we will try to challenge them for a constructive criticism of this type of research proposals. The core idea we take is that questioning these bases and underlying assumptions is necessary to advance a sociological practice who really take advantage of the methodological opportunities around the online audiovisual repositories.
In recent times the emergence of digital spaces and large databases of online videos has generated a great number of methodological innovations. Such research practices also are frequently accompanied by encouraging speeches and prophecies about the role of online media in social research. Thus, what we call audiovisual methodologies have been transformed and altered. In this article, from a simple set of specific features of the platforms of videos on the Internet (Youtube mainly) we have tried to identify a number of models of audiovisual research or production practices and interpretation of audiovisual materials in the field of Social Sciences. Through its description and demonstration of their essential distinctive features and theoretical and methodological assumptions we will try to challenge them for a constructive criticism of this type of research proposals. The core idea we take is that questioning these bases and underlying assumptions is necessary to advance a sociological practice who really take advantage of the methodological opportunities around the online audiovisual repositories.