Impact of Psychological Needs on Luxury Consumption



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Mao, Ning and McAleer, Michael (2017) Impact of Psychological Needs on Luxury Consumption. [ Documentos de trabajo del Instituto Complutense de Análisis Económico (ICAE); nº 19, 2017, ISSN: 2341-2356 ]

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This paper examines the impact of psychological needs on luxury consumption. Veblen’s Theory of the Leisure Class (1899) invented the term “conspicuous consumption” to describe luxury goods and services, in which Veblen indicated the purpose of luxury consumption was to display wealth and social status. This paper integrates the following two papers: (1) Han and Zhou (2002), who proposed an integrative model, and argued that three variables, namely Country-of-Origin, Brand Name, and Price, were major predictors for overall product evaluation and purchase intentions; and (2) Han, Nunes and Dreze (2010), who proposed a taxonomy called The Luxury 4Ps, to explain the inductive and deductive psychological needs of luxury consumption.

Item Type:Working Paper or Technical Report
Uncontrolled Keywords:Psychological needs; Luxury consumption; Consumer behavior.
Subjects:Social sciences > Sociology > Anthropology
Social sciences > Sociology > Religion
Social sciences > Economics > Economic history
JEL:N35, Z12, Z13
Series Name:Documentos de trabajo del Instituto Complutense de Análisis Económico (ICAE)
ID Code:44062
Deposited On:14 Sep 2017 12:42
Last Modified:15 Sep 2017 07:40

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