Publication: Comunicación política y debate electoral
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2017-08-10
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Universidad Complutense de Madrid
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Abstract
Una de las características de las sociedades modernas es el alto grado de intervención y de participación que las mismas han logrado en la esfera de los asuntos públicos. La gestión de éstos sigue siendo competencia de los correspondientes órganos del poder político. Sin embargo, la composición de éstos depende de la voluntad de los los electores. A las personas que aspiran a ocupar el poder, o lo ocupan y quieren seguir ocupándolo, les cabe el deber de convencer al ciudadano para que les otorgue su voto, cuestión esencial en los regímenes democráticos. La comunicación política es inherente a los regímenes democráticos. La comunicación entre el poder político y la ciudadanía se encauza a través de los masas media. Por tanto, la relación entre entre el poder político y los medios, es un factor determinante par poder analizar la influencia que aquel puede ejercer sobre éstos, o éstos sobre aquel. Nos interesa saber cómo transcurre el flujo de información entre quien teóricamente la genera y quienes realmente la difunden. Y no sólo el sentido y la densidad de ese flujo: nos acercamos también, desde una aproximación fundamentalmente descriptiva, a la cuestión sobre el control de los medios. Quien controla a quien...
One of the charasteristics of modern societies is the high degree of intervention and participation they have achieved in the sphere of public affairs. The management of these public affairs continues within the competence of the political power. Nevertheless, their composition depends on the electors' will. The political communication is inherent to democratic regims. The persons who hold the power or long to have it, have the duty to convince every citizen to give them his vote on essential issue In democratic systems, the communication between the political power and the ciitizens is channeled through the mass media. Therefore, the relationship between political power and media is a determining factor to analyse the influence each one can exercize on the other one. The interest is to know how the flood of information flows out between those who, theorically, generate it and who actually diffuse it. And not only the lines and the density of this flood: we approach too, from a fundamentaly descriptive approximation, to the thorny question of the control over the media. In the case of the private media, it's obvious that the firms themselves define the editorial line and the social model they defend. The public media are criticized for their inclination to favour the political power (goverment, parliament) that control the appointment of their managers...
One of the charasteristics of modern societies is the high degree of intervention and participation they have achieved in the sphere of public affairs. The management of these public affairs continues within the competence of the political power. Nevertheless, their composition depends on the electors' will. The political communication is inherent to democratic regims. The persons who hold the power or long to have it, have the duty to convince every citizen to give them his vote on essential issue In democratic systems, the communication between the political power and the ciitizens is channeled through the mass media. Therefore, the relationship between political power and media is a determining factor to analyse the influence each one can exercize on the other one. The interest is to know how the flood of information flows out between those who, theorically, generate it and who actually diffuse it. And not only the lines and the density of this flood: we approach too, from a fundamentaly descriptive approximation, to the thorny question of the control over the media. In the case of the private media, it's obvious that the firms themselves define the editorial line and the social model they defend. The public media are criticized for their inclination to favour the political power (goverment, parliament) that control the appointment of their managers...
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Tesis inédita de la Universidad Complutense de Madrid, Facultad de Ciencias de la Información, Departamento de Periodismo III, leída el 18-01-2016