How to be a 'choni': Tutorial videos, class and gender in Spain's economic recession
Cómo ser una 'choni': Vídeos tutoriales, clase y género en la crisis económica en España.



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Moreno-Segarra, Ignacio and Bernárdez Rodal, Asunción (2017) How to be a 'choni': Tutorial videos, class and gender in Spain's economic recession. Catalan Journal of Communication & Cultural Studies, 9 (2). pp. 265-284. ISSN 1757-1898

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This article examines the construction of the choni (chavette) character through ironic and popular beauty tutorials created by Spanish vloggers and their connection with the economic recession in Spain. Our main objective is to discover the use of gender, cultural and class markers in this process and their relation to the dynamics of self-construction and self-differentiation existent on YouTube. In order to identify these characteristics, we are going to use a semiotic and Foucauldian discourse analysis based on the cultural approach to the chav phenomenon in the United Kingdom. The findings from our research illustrate how the figure of the choni is defined by the process of racialization and sexualization and by a lack of cultural competence.

Item Type:Article
Uncontrolled Keywords:Choni, Chavette, YouTube, Self-construction, Beauty tutorial, Social class
Subjects:Social sciences > Information science > Communication research
ID Code:46947
Deposited On:14 May 2018 08:20
Last Modified:01 Oct 2019 11:27

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