Publication: Influencia y repercusión mediática de los debates "cara a cara" celebrados ante las elecciones generales de 2008 en España: José Luis Rodríguez Zapatero (PSOE) vs Mariano Rajoy (PP)
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2017
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Forum Internacional de Comunicacion y Relaciones Publicas
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Abstract
Este artículo se centra en el estudio de los debates electorales "cara a cara" celebrados en España con motivo de las elecciones generales de 2008 entre José Luis Rodríguez Zapatero (PSOE) y Mariano Rajoy (PP) y organizados por la Academia de las Ciencias y las Artes de Televisión. Se han seleccionado estos debates para su estudio en profundidad porque significan el retorno de los debates en España transcurridos quince años después los últimos cara a cara en unos comicios generales, los celebrados en 1993 entre el por entonces presidente del Gobierno, Felipe González (PSOE), y José María Aznar (PP). Los debates de 2008 se convirtieron en un suceso histórico con una gran repercusión tanto en los medios nacionales como en los internacionales, que realizaron una relevante cobertura del mismo. Aunque la emisión de los debates apenas modificó el voto de los ciudadanos, sí incentivó la participación electoral, lo que siempre altera el reparto de escaños. Su celebración resultó importante para el proceso de la democracia, ya que motivaron la participación electoral, y para la información de los ciudadanos, quienes demostraron un gran interés por ambos programas políticos de televisión.
This article focuses on the study of the "face to face" electoral debates held in Spain on the occasion of the 2008 general elections between José Luis Rodríguez Zapatero (PSOE) and Mariano Rajoy (PP) and organized by the Academy of Sciences and the Television Arts. These debates have been selected for an in-depth study because they mean the return of debates in Spain fifteen years after the last face-to-face in a general election, held in 1993 between the then President of the Government, Felipe González (PSOE) , and José María Aznar (PP). The debates of 2008 became a historic event with a great impact on both the national and international media, which made a relevant coverage of it. Although the broadcast of the debates scarcely modified the vote of citizens, it did encourage electoral participation, which always alters the distribution of seats. Holding them was important for the process of democracy, since they motivated electoral participation, and for the information of citizens, who took a great interest in both political television programs.
This article focuses on the study of the "face to face" electoral debates held in Spain on the occasion of the 2008 general elections between José Luis Rodríguez Zapatero (PSOE) and Mariano Rajoy (PP) and organized by the Academy of Sciences and the Television Arts. These debates have been selected for an in-depth study because they mean the return of debates in Spain fifteen years after the last face-to-face in a general election, held in 1993 between the then President of the Government, Felipe González (PSOE) , and José María Aznar (PP). The debates of 2008 became a historic event with a great impact on both the national and international media, which made a relevant coverage of it. Although the broadcast of the debates scarcely modified the vote of citizens, it did encourage electoral participation, which always alters the distribution of seats. Holding them was important for the process of democracy, since they motivated electoral participation, and for the information of citizens, who took a great interest in both political television programs.
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Edición en español e inglés