Publication:
El fenómeno de los YouTubers infantiles

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2018-06-11
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El objetivo de este trabajo es analizar el comportamiento de las marcas con los YouTubers infantiles y estudiar las expresiones faciales reales que transmiten estos pequeños en sus vídeos. Para ello, se han seleccionado un amplio conjunto de vídeos de tres YouTubers con gran impacto y se hace uso de la herramienta, Emotion Api, de Microsoft. De los análisis realizados se puede concluir que las marcas tienen cada vez mayor presencia y que la madurez del YouTuber juega un papel importante a la hora de desenvolverse delante de una cámara.
The purpose of this work is to analyze the behaviour of brands with child YouTubers and study the real facial expressions that this little ones transmits in their videos. For this, a set of videos with great impact from three child YouTubers has been selected. The tool, Emotion Api, from Microsoft has also been used to study the real facial expressions. From the analysis it can be concluded that brands have an increasing presence in their videos, and that the maturity of the YouTuber plays an important role when they have to work in front of a camera.
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