Publication: Los formatos de televisión en el mundo. De la globalización a la adaptación local. Análisis de formatos nórdicos
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2019-08-08
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Universidad Complutense de Madrid
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Abstract
El objeto principal de la tesis es el estudio de los formatos nórdicos de entretenimiento y ficción y cómo se comporta el mercado audiovisual nórdico en el desarrollo, producción y comercialización de estos contenidos en el mercado global. En primer lugar, se propone una definición del formato así como de los diferentes géneros de entretenimiento y ficción, para pasar a abordar un análisis del panorama de los formatos de televisión y su desarrollo a escala mundial. En segundo lugar se estudia el proceso de la globalización y la adaptación de formatos a través de las citas comerciales y de las compañías de producción y distribución internacionales. Una vez establecido este marco se analizan los principales formatos nórdicos de entretenimiento y ficción y como la sociedad y la cultura de la región nórdica está presente en el contenido desarrollado para televisión. Una de las conclusiones más importantes es la influencia del papel de servicio implícito en el espíritu de las cadenas públicas de la televisión nórdica dentro de un estado del bienestar que recorre la sociedad nórdica de un modo transversal, y que está presente de manera primordial en su producción y programación.
The main objective of this thesis is the study of the Nordic entertainment and fiction formats and how the Nordic audiovisual market approaches the development, production and marketing of these contents in the global audiovisual context. In the first place, a definition of the format is given as well as of the different genres of entertainment and fiction. It follows an analysis of the panorama of the television formats and their development on a world scale. Secondly, the focus will be on the process of globalization and on the adaptation of formats through international audiovisual markets and international production and distribution companies. Based on the above premises, the main Nordic entertainment and fiction formats are analyzed as well as well the interaction of the society and culture of the Nordic region with the content developed for television programs. One of the most important conclusions is the influence of the public service role on the spirit of the public broadcasters of Nordic television. Such aspect is connected to a welfare state that crosses the nordic society in a transversal way whose presence is mainly evident in its production and programming schedule.
The main objective of this thesis is the study of the Nordic entertainment and fiction formats and how the Nordic audiovisual market approaches the development, production and marketing of these contents in the global audiovisual context. In the first place, a definition of the format is given as well as of the different genres of entertainment and fiction. It follows an analysis of the panorama of the television formats and their development on a world scale. Secondly, the focus will be on the process of globalization and on the adaptation of formats through international audiovisual markets and international production and distribution companies. Based on the above premises, the main Nordic entertainment and fiction formats are analyzed as well as well the interaction of the society and culture of the Nordic region with the content developed for television programs. One of the most important conclusions is the influence of the public service role on the spirit of the public broadcasters of Nordic television. Such aspect is connected to a welfare state that crosses the nordic society in a transversal way whose presence is mainly evident in its production and programming schedule.
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Tesis de la Universidad Complutense de Madrid, Facultad de Ciencias de la Información, Departamento de Ciencias de la Comunicación Aplicada, leída el 27-05-2019