Publication: La representación de China en los medios españoles: la construcción de su imagen durante el periodo 2008-2019
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2020-01-13
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Universidad Complutense de Madrid
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Abstract
La presente investigación tiene como objetivo el análisis de la imagen de China en los medios españoles (prensa, televisión) en diversos periodos de diversa duración. Se combinan periodos largos (diez años en prensa), con periodos medios (6 años en TV) y finalmente algunos hechos puntuales que han aparecido en los medios españoles (visita del presidente Xi, bloqueo de cuentas bancarias BBVA, situación de los estudiantes chinos, caso de la imagen de Huawei con el fondo de las luchas arancelarias China-USA, las promociones de China en El Corte Inglés, etc.). Todos estos casos nos sirven para realizar un análisis desde el “Brand Nation” combinado con el estudio de los estereotipos o de las formas de enunciación de China como sujeto mediático. Para todo ello se ha recurrido al concepto de representación social (Moscovici) y su circulación mediática. Los resultados muestran un fuerte condicionamiento de la imagen de China a las circunstancias exteriores, en especial los conflictos económicos que se han producido en los últimos tiempos con los ataques desde los Estados Unidos producidos desde las últimas campañas electorales...
The present investigation is aimed at the analysis of the image of China in the Spanish means (press, television) in diverse periods of diverse duration. They combine long periods (ten years in the press), medium periods (6 years in TV) and some specific events that have appeared in the Spanish media (visit of President Xi, blocking of BBVA bank accounts, situation of Chinese students, case of the image of Huawei with the background of the China-USA tariff struggles, the promotions of El Corte Inglés to China, etc.). All these cases are useful for an analysis from the "Nation Brand" combined with the study of stereotypes or forms of enunciation of China as a media subject. For all this, the concept of social representation (Moscovici) and its media circulation have been used. The results show a strong conditioning of China's image to external circumstances, especially the economic conflicts that have occurred in recent times with attacks from the United States since the last election campaigns...
The present investigation is aimed at the analysis of the image of China in the Spanish means (press, television) in diverse periods of diverse duration. They combine long periods (ten years in the press), medium periods (6 years in TV) and some specific events that have appeared in the Spanish media (visit of President Xi, blocking of BBVA bank accounts, situation of Chinese students, case of the image of Huawei with the background of the China-USA tariff struggles, the promotions of El Corte Inglés to China, etc.). All these cases are useful for an analysis from the "Nation Brand" combined with the study of stereotypes or forms of enunciation of China as a media subject. For all this, the concept of social representation (Moscovici) and its media circulation have been used. The results show a strong conditioning of China's image to external circumstances, especially the economic conflicts that have occurred in recent times with attacks from the United States since the last election campaigns...
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Tesis inédita de la Universidad Complutense de Madrid, Facultad de Ciencias de la Información, leída el 24/10/2019