Publication: 100 Families that Changed the World: Family Businesses and Industrialization
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Publication Date
2014
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Ediciones Universidad de Navarra
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Abstract
This book gathers together the stories of 100 companies organized by country and; within each section; by seniority.1; The epilogue outlines some of the reflections that arise from reading these stories as suggested in this introduction. The actual novelty is; however; that what the reader will find in these pages are the very lessons on how said 100 companies managed to survive for more than a century.; We hope that many of these “lessons from history” are applicable to our readers’ businesses in the present day.; Students at business schools are considered to be a key component of their own individual training process; which is developed through discussion via the case method. Likewise; we have considered our readers to be a key component in the learning opportunities offered by these 100 stories.; While in most books written by academics the authors offer their conclusions systematically and defend them with examples; our aim is; rather; the opposite: to present the 100 company histories; brimming with wisdom on their own; and allow readers to draw their own conclusions.
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ISBN (papel): 978-84-608-5437-1