Absorbing knowledge from supply-chain, industry and science: The distinct moderating role of formal liaison devices on new product development and novelty

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Cruz González, Jorge and López Sáez, Pedro and Navas López, José Emilio (2015) Absorbing knowledge from supply-chain, industry and science: The distinct moderating role of formal liaison devices on new product development and novelty. Industrial Marketing Management, 47 . pp. 75-85. ISSN 0019-850

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Official URL: http://dx.doi.org/10.1016/j.indmarman.2015.02.036



Abstract

Building on open innovation literature and recent developments within absorptive capacity research, this paper addresses if the use of formal liaison devices by firms differently influences the effects of external knowledge acquisition from suppliers, customers, competitors and universities on new product development and novelty of new products. The results of a survey of 248 Spanish industrial high-tech firms show that whereas the use of these mechanisms positively moderates the relationship between knowledge acquisition from suppliers and competitors and new product development, they negatively moderate the effect of knowledge acquisition from universities and have no effect on knowledge acquired from customers. On the other hand, the use of these devices negatively moderates the relationship between knowledge acquisition from suppliers and novelty of new products, and has no effect on the knowledge acquired from customers, competitors and universities. Moreover, knowledge acquisition from universities has a direct negative effect on novelty. Contribution of these findings to open innovation and absorptive capacity research is discussed.


Item Type:Article
Uncontrolled Keywords:External search; Knowledge integration; Product innovation; Novelty; Absorptive capacity
Subjects:Social sciences > Economics > Business enterprises
Social sciences > Economics > Marketing
ID Code:61025
Deposited On:22 Jun 2020 10:36
Last Modified:22 Jun 2020 15:35

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