Publication: Agenda-setting y framing en la traducción periodística chino-española: análisis comparado del espacio periodístico chino-español
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2021-03-05
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Universidad Complutense de Madrid
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Abstract
Durante los últimos años, el protagonismo creciente de China en el mundo junto con la expansión de su población fuera de sus fronteras estimula el flujo e intercambio informativo chino-español, y hacen preciso un cambio de estrategia comunicativa en este espacio periodístico. Por un lado, en paralelo al proceso de globalización, los grandes medios de comunicación están incorporando en su estrategia comunicativa métodos y formas de romper las barreras lingüísticas y culturales, para que las informaciones publicadas puedan llegar de una forma más adecuada y efectiva a sus audiencias objetivo, más allá de fronteras y contextos nacionales. Al mismo tiempo, en la sociedad civil, la traducción y reproducción de los productos mediáticos ya han conformado un hábito y un creciente interés por parte de las audiencias de conocer distintas perspectivas y ampliar sus visiones sobre el mundo que nos rodea...
In recent years, the continuous improvement of China's status in the world, as well as the continuous expansion of its overseas immigrates, stimulate the flow and exchange of information between China and Spain, which forces changes in the communication strategies and news making processes to happen. On the one hand, in the process of globalization, breaking the barriers of language and culture will add up to mainstream media's communication strategies, so that the information they release can transcend national boundaries and contexts, and reach the audience in a more appropriate and effective way. At the same time, within information consumers, there is a trend of translating and reproducing media, and the audience is increasingly interested in understanding different perspectives and broadening the vision of the surrounding world. The common Chinese-Spanish news space and its operation constitute a new subject, but up to now, there are few researches and descriptions of it in the field of mass communication studies. Therefore, this thesis aims to study this phenomenon...
In recent years, the continuous improvement of China's status in the world, as well as the continuous expansion of its overseas immigrates, stimulate the flow and exchange of information between China and Spain, which forces changes in the communication strategies and news making processes to happen. On the one hand, in the process of globalization, breaking the barriers of language and culture will add up to mainstream media's communication strategies, so that the information they release can transcend national boundaries and contexts, and reach the audience in a more appropriate and effective way. At the same time, within information consumers, there is a trend of translating and reproducing media, and the audience is increasingly interested in understanding different perspectives and broadening the vision of the surrounding world. The common Chinese-Spanish news space and its operation constitute a new subject, but up to now, there are few researches and descriptions of it in the field of mass communication studies. Therefore, this thesis aims to study this phenomenon...
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Tesis inédita de la Universidad Complutense de Madrid, Facultad de Ciencias de la Información, leída el 27-11-2020