Publication: Nuevos efectos de las estructuras narrativas en el procesamiento de información televisiva
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Publication Date
2014
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Universidad de Sevilla
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Abstract
La comprensión y retención de información emitida en un noticiario de televisión depende de factores como las estructuras narrativas y el grado de coordinación entre códigos audiovisuales. Un experimento demuestra que la pirámide invertida resulta ser la estructura narrativa menos eficaz para mejorar el procesamiento de información audiovisual. La narración cronológica de los hechos, por el contrario, facilita tanto el recuerdo como la comprensión del mensaje por los telespectadores. La pirámide diseminada alcanza niveles similares de competencia a los registrados por la estructura cronológica, aunque su efectividad oscila en función del grado de coordinación entre códigos introducido en las noticias.
A sixty participant experiment reveals that understanding and recall in news broadcasts is related to the use of narrative structures as well as to the degree of text picture correspondence. Results show that the inverted pyramid appears to be the less effective narrative structure to improve information gain. To the contrary, a chronological narration of the story boosts recall and understanding. The so called scattered pyramid reaches similar levels of proficiency, even though its effectiveness depends on how strong is text-picture correspondence.
A sixty participant experiment reveals that understanding and recall in news broadcasts is related to the use of narrative structures as well as to the degree of text picture correspondence. Results show that the inverted pyramid appears to be the less effective narrative structure to improve information gain. To the contrary, a chronological narration of the story boosts recall and understanding. The so called scattered pyramid reaches similar levels of proficiency, even though its effectiveness depends on how strong is text-picture correspondence.