Publication: Los portales verticales de la Agencia EFE: otra perspectiva de información multimedia y de negocio
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Publication Date
2020
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Eusko Ikaskuntza
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Abstract
La revolución digital en la que siguen inmersos los medios de comunicación y el impacto que la crisis económica ha generado en sus modelos de negocio les han empujado a buscar nuevos productos y dinámicas informativas para adaptarse a un entorno cada vez más condicionado por lo multimedia. Las agencias de noticias no han sido ajenas a este proceso y, en particular, la Agencia EFE, en su empeño de mantener su peso a escala mundial. En los últimos años, una de las apuestas de EFE en su transformación digital y en la búsqueda de nuevos ingresos ha sido la creación de webs temáticas como EFEverde, EFEsalud, EFEagro o EFEtur.
The digital revolution in which the media finds itself immersed, along with the impact of the economic crisis on the media’s business model, has led media companies to search for new products and dynamic news bulletins in order to adapt themselves to an environment increasingly conditioned by the multimedia. News agencies have not been excluded from this process, particularly Agencia EFE, in its endeavor to maintain its position on a global scale. In the course of its digital transformation and the search of new income in the last few years, EFE has opted for the creation of thematic websites, also known as vertical sites. EFEverde (Environment), EFEsalud (Health), EFEagro (Agri-Food), EFEtur (Tourism) or EFEfuturo (Science and Technology).
The digital revolution in which the media finds itself immersed, along with the impact of the economic crisis on the media’s business model, has led media companies to search for new products and dynamic news bulletins in order to adapt themselves to an environment increasingly conditioned by the multimedia. News agencies have not been excluded from this process, particularly Agencia EFE, in its endeavor to maintain its position on a global scale. In the course of its digital transformation and the search of new income in the last few years, EFE has opted for the creation of thematic websites, also known as vertical sites. EFEverde (Environment), EFEsalud (Health), EFEagro (Agri-Food), EFEtur (Tourism) or EFEfuturo (Science and Technology).