Understanding the expansion of circular markets: Building relational legitimacy to overcome the stigma of second-hand clothing

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Valor, Carmen and Ronda, Lorena and Abril Barrie, Carmen (2022) Understanding the expansion of circular markets: Building relational legitimacy to overcome the stigma of second-hand clothing. Sustainable Production and Consumption, 30 . pp. 77-88. ISSN 2352-5509

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Official URL: https://doi.org/10.1016/j.spc.2021.11.027



Abstract

Despite evidence showing that the expansion of circular markets, particularly second-hand clothing markets, may be constrained by so-called green stigma, our understanding of the extent to which stigma can be decreased is limited. By focusing on the cultural construction of the mass second-hand clothing market in a European country, this study demonstrated that the emotional and validation work carried out by institutional actors—i.e., players (vendors), media and consumers—constructs the relational legitimacy of the market, which eventually leads to market expansion. The results of this study provide a novel explanation of market expansion by unveiling a key mediating process: the formation of a new habitus that, in turn, sustains the construction of relational legitimacy judgements of circular business models by overcoming green stigma. The results also inform the study of transitions by showing that micro-foundational work can explain market expansion.


Item Type:Article
Additional Information:

CRUE-CSIC (Acuerdos Transformativos 2021)

Uncontrolled Keywords:Market expansion, Legitimization, Circular markets, Habitus, Fashion, Second-hand clothing, Green stigma
Subjects:Social sciences > Economics > Business enterprises
ID Code:69989
Deposited On:02 Feb 2022 13:49
Last Modified:18 Feb 2022 08:45

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