Jesús de Polanco and the Prisa Group



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Cabrera Calvo-Sotelo, Mercedes (2018) Jesús de Polanco and the Prisa Group. Journal of Evolutionary Studies in Business, 3 (1). pp. 247-280. ISSN 2385-7137

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The main goal of this article is to present Jesús de Polanco’s (1929–2007) successive business initiatives that culminated in the expansion of the PRISA Group (Promotora de Informaciones S.A.), which was the leading Spanish multi-media group of its time. As well as the interest that his career triggers, Polanco’s biography allows us to address the relationship between the company and politics during the closing decades of the Franco dictatorship and the transition to democracy from a concrete perspective. Those were years marked by profound transformations, not only in the political life of the country but also in its economy, society and business structures that affected the entire communications media sector.

Item Type:Article
Uncontrolled Keywords:Entrepeneur biography; Media; Politics and Economy
Subjects:Social sciences > Political science
Social sciences > Information science
Social sciences > Economics > Industrial management
ID Code:70426
Deposited On:15 Feb 2022 19:29
Last Modified:16 Feb 2022 11:56

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